The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Informed content, acquisition, distribution, and programming decisions are critical for any streaming platform or TV network. Using Parrot Analytics' demand data, you can make more informed decisions. The analysis of "Power Book II: Ghost" in March 2024 in the United States is a great example of how demand data can help you make informed decisions. Here are some ways that demand data can be used:
Content Valuation:
- "Power Book II: Ghost" has outstanding demand in the United States, 13.2 times higher than the average TV show. This outstanding demand can be used to value "Power Book II: Ghost" for its contribution to a platform's revenue. Parrot Analytics' content valuation system can calculate the dollar value contribution of "Power Book II: Ghost" to any platform, in any region.
- Comparing the performance of the show on a 1 year rolling basis to the last 30 days reveals that the show's popularity has declined slightly. The demand data can help in determining the reason for this decline and helps in making decisions to maintain interest and popularity.
Content Acquisition:
- "Power Book II: Ghost" has been increasing its demand ratings. This rising trend is a desirable feature for any potential acquisition. Decision makers can use this trend and demand information to make informed decisions on whether to acquire the content rights of "Power Book II: Ghost".
- Comparing the demand ratings of the show with other shows that "Power Book II: Ghost" fans like can suggest additional content acquisition opportunities.
Programming Decisions:
- "Power Book II: Ghost" has higher demand than 98.0% of all drama titles in the United States. With outstanding demand, this show can be promoted more frequently on the platform to drive viewer engagement and improve retention.
- The demand spiked in mid-March, and this insight enables a targeted promotion plan to sustain excitement and demand ratings.
Distribution Decisions:
- The demand data reveals that this show has "travelability" very high, outstanding global demand across all platforms relative to demand in its home market. The insight can inform the distribution rights and internationalization strategy for "Power Book II: Ghost".
- The show outperforms the demand of the average TV show in all the top 10 global markets except for the Netherlands and Ghana; it is not as in-demand there. Decision-makers can use this data to decide the content distribution rights of "Power Book II: Ghost" in these regions.
In conclusion, leveraging demand data from Parrot Analytics provides a wealth of information for entertainment executives working in any capacity, especially in critical areas like content valuation, acquisition, programming and distribution decisions. The insights from demand data helps make data-informed decisions that aligns with the content preferences of their audience, resulting in a better outcome for all parties involved.
This is Power Book II: Ghost's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Power Book II: Ghost travels internationally.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Power Book II: Ghost), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Power Book II: Ghost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Book II: Ghost, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Power Book II: Ghost in the United States. We provide our partners with essential media industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.