As an entertainment executive, you can use demand data to make more informed content and acquisition decisions for your platform, network, or studio. Let’s take a look at how demand data for “Pucca” in the United States for December 2023 can inform your decision-making process.
For starters, the analysis reveals that during December, "Pucca" had 5.7 times the audience demand of an average show in the United States over the last 30 days, which is higher demand than 92.6% of all comedy titles in the United States. Demand for "Pucca" has also been increasing recently, with a 33.3% increase in audience demand for December in the United States. Whether you are acquiring a new show or considering renewing an existing show, this information is invaluable in determining whether a specific title is worth pursuing or keeping in your catalog.
By examining "Pucca"’s 1-year rolling basis demand, it is evident that the show has seen an increase in popularity, with a peak demand that is 5.6% higher than the peak demand of the last year. This suggests that demand for the show is trending upward, and the show might attract even broader audiences in the upcoming year. This information can help you make informed decisions about renewing or canceling a show.
The show’s Parrot Pulse provides a multi-dimensional measure of its global performance across dimensions like audience demand across platforms, travelability, longevity, momentum, franchisability (spin-off potential), and reach. The data reveals that "Pucca" has okay worldwide audience demand across all platforms, but poor travelability. On the other hand, the show's longevity and momentum are good. The low franchisability score for "Pucca" ebbs bleak prospects for lucrative spin-offs or franchises.
Furthermore, analyzing "Pucca"’s global demand patterns also reveals its market performance in the US and ten other global markets. The US market, where "Pucca" had good audience demand of 2.1x, is the top market for the show, followed by Peru where demand is good. In other markets like Mexico, Ecuador, Chile, Argentina, Paraguay, Panama, and Venezuela, demand is okay. This information can guide decisions about potential future international distribution.
As an entertainment executive, you can use demand data to help you make more informed decisions about content valuation, audience engagement, viewership retention, and acquisition. With demand data, you can find answers to questions such as how much to spend on content, which titles to acquire, and how best to market your upcoming productions. Armed with this data, you can optimize your content strategy and make informed decisions that lead to a more successful and sustainable business.
