The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of content acquisition, distribution, or programming, demand data helps in making informed decisions. Parrot Analytics' demand data can aid in content valuation by revealing the dollar value contribution of any title, in any region, to any platform. With that in mind, let's take a closer look at how demand relates to content valuation using the "Pucca" television series for the month of March 2024 in the United States.
Using demand data, Parrot Analytics calculated that "Pucca" had 5.2 times the audience demand of the average show in the United States over the past 30 days. With only 8.6% of all TV shows having this level of demand, the show performs well. However, the show's demand has been decreasing over the past 90 days, as the series' demand dropped by 26.2% in March alone, with the show's rank in the United States dropping by 433 spots. For content acquisition decisions, this data could indicate that "Pucca" may be losing popularity with viewers, and the acquisition of the series may not be worth the investment.
During March, "Pucca" achieved a peak rank of #1289 in the United States, and its demand in the comedy genre in the US was higher than that of 91.8% of all comedy titles. The show's demand spike in late March 2024 should be taken as an opportunity for content distribution or programming.
Further examination of the top 10 global markets shows that "Pucca" outperforms the demand of the average TV show by 1x in all markets. The United States shows the highest demand for "Pucca" globally, which indicates that "Pucca" can bring in good audience demand in the US market. Therefore, acquiring the show or programming it on a linear network or pay TV network could help retain existing viewers and attract new subscribers respectively.
In terms of content valuation, using demand data, executives could assess a TV series' ability to drive subscriptions and mitigate churn using demand data, assess the value of exclusivity, and quantify the platform-specific marginal revenue contribution. Additionally, demand data powers Parrot Analytics' content valuation system, which can be applied to an individual series or an entire library, and this means that its value can be unbundled from any streaming service.
Overall, demand data can help entertainment executives make informed decisions on content acquisition, distribution, and programming that can lead to positive results for their organization. Therefore, leveraging demand data is critical for competitive benchmarking, optimal release strategy and pricing, discovery and recommendation, and pre-release marketing.
This is Pucca's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pucca travels internationally.
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Acquire the best shows from partners such as YouTube Premium to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pucca), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular YouTube Premium‘s Pucca is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube Premium and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pucca, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Pucca in the United States. We provide our partners with deep TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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