For entertainment executives looking to make more informed content decisions, demand data is essential. The case of "Pucca" is a perfect example of how audience demand insights can be used to make better decisions. Parrot Analytics' demand data insights can help executives make informed content acquisition and programming decisions, as well as distribution decisions.
Firstly, executives can use demand data to assess the value of a TV series in a particular market or on a global scale. For example, by using demand data to evaluate the demand for "Pucca" in the United States, executives can see that it has 5.7 times the audience demand of the average show in the country over the last 30 days, which is good. This indicates that "Pucca" has higher demand than 92.2% of all comedy titles in the United States in February. By quantifying the platform-specific marginal revenue contribution of "Pucca" and estimating its ability to drive subscriptions and reduce churn, executives can use Parrot Analytics' content valuation system to determine how much to spend on content.
Secondly, executives can use demand data to inform content acquisition decisions based on audience preferences. By analyzing the top 10 global markets where "Pucca" is most in-demand over the last 30 days, executives can see that it outperformed the demand of the average TV show in each of these markets, particularly in the United States where it achieved good audience demand of 2.7x. Therefore, executives can determine which geographic regions present the most significant opportunity for the show.
Thirdly, demand data can be used to optimize a content strategy and to assess the effectiveness of pre-release marketing decisions. By identifying spikes in demand, executives can time promotional campaigns better and thus attract the most significant possible audiences. For example, if executives had seen the spike in demand for "Pucca" in late February 2024 in the US, they could have launched a marketing campaign to capitalize on this spike.
Fourthly, executives can use demand data to identify new monetization opportunities, such as the potential for spin-offs or franchises. The Parrot Pulse for "Pucca" indicates that its franchisability is poor, so executives should focus on utilizing other types of monetization strategies for this show.
Finally, executives can also use demand data to inform programming decisions. For instance, executives can examine the show's metadata like air dates, seasons, and episode counts to determine if the series has shelf life. Based on this information, executives can decide whether to buy a license for the entire series, certain seasons, or individual episodes. In the case of "Pucca," executives can see that it ended in 2017, so it may make more sense to license individual episodes rather than full seasons.
Overall, by using Parrot Analytics' demand insights, executives can make smarter acquisition, programming, and distribution decisions that are informed by audience preferences. The insights can be used to determine the value of content, assess franchisability, inform marketing decisions, identify under-monetized titles, and much more. "Pucca" is an excellent example of how demand data can be used to make more informed content decisions.
