The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it is crucial to make informed content, acquisition, distribution, and programming decisions. Utilizing demand data can help with this process, and in the case of the show "Quarterback," which follows the highly popular quarterbacks Patrick Mahomes, Kirk Cousins, and Marcus Mariota, Parrot Analytics has provided some valuable insights.
With its demand at 3.3 times the average TV show in the United States for the last 30 days, "Quarterback" is desirable. Also, the show has higher demand than 94.4% of all documentary titles, indicating its popularity. However, demand for the show has been decreasing recently, compared to its demand of 3.9 times the average over the last 90 days.
Regarding audience demand in the global market, "Quarterback" outperforms the average TV show in all of its top 10 markets. It has achieved good audience demand of 2.8 times the average in its most extensive market, the United States.
The show’s momentum is good, and its situation in the documentary category is at the 94.4th percentile as of April 2024. However, "Quarterback" has a poor ranking in terms of longevity, meaning audience demand is not well-maintained over time. This trend indicates that certain programming decisions should be put in place to sustain and improve the show's demand in the long term.
The Parrot Pulse, which measures the show's global performance across six dimensions, reveals that its reach (number of people demanding it) and franchisability (spin-off potential) for "Quarterback" are poor. However, its travelability (international demand relative to domestic demand) is okay.
Considering all this information, there are several ways that "Quarterback's" demand data can be used to make informed content decisions. For example, the TV executives can decide to invest in the show's marketing to maintain its momentum and popularity. Additionally, the insights gained from examining the show's global audience demand can aid executives in creating international licensing deals.
Managing audience demand is a key aspect of content valuation, and by using demand data, executives can determine how much a specific title is worth. "Quarterback" is at 3.3 times the average for the last 30 days, indicating the value of the show. Executives can use the show's audience data to formulate efficient and informed acquisition and programming decisions that will maintain and grow audience demand.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Quarterback is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Quarterback, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Quarterback in the United States. We provide our partners with meaningful SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.