As an entertainment executive, Parrot Analytics' demand data analysis can provide you with vital information to make informed decisions regarding content, programming, and distribution. By examining the demand for a show like Running Man, we can understand how demand data can inform content valuation, optimize distribution for global expansion, inform marketing, retention and acquisition strategies, as well as informing franchising and spin-off opportunities.
Firstly, content valuation answers how much a particular show is worth and its contribution to any platform in any region. In the case of Running Man, its demand over the last 30 days in the United States shows that it has 7.0 times the audience demand of the average show in the United States. This means that Running Man is in the top 8.6% of all TV shows in terms of demand. Using Parrot Analytics' demand data for content valuation calculations, demand spikes can inform content acquisition, programming, and retention decisions.
Secondly, demand enables assessing a show's potential for global expansion and travelability. Running Man has good travelability, indicating that it has potential in other markets. With the show having a higher audience demand in South Korea, according to Parrot Analytics' data, this could be a potentially lucrative market for international expansion.
Thirdly, demand helps with informing what content will be enjoyable for fans and what genres are attractive to audiences. Parrot Analytics' data can analyze viewership trends and provide information on what shows and genres attract your current and potential audience. In the case of Running Man, we find that the show's fans also enjoy other popular shows like "Game Of Thrones" and "The Walking Dead".
Fourthly, demand data can determine how effective a show's marketing campaign is and how part of the cultural zeitgeist it is. Parrot Analytics' momentum can compare a show's marketing efforts with other shows, indicating whether a certain marketing strategy is successful or not. In the case of Running Man, its momentum is exceptional, and its demand has increased in the United States by 59.1% in November 2023.
Finally, demand data can help with decision-making in terms of acquisitions, programming, franchise, and spin-off opportunities. An understanding of how a show like Running Man is performing globally indicates unexplored markets that networks and studios can consider for acquisition and distribution strategies.
In summation, Parrot Analytics' demand data analysis for Running Man during November 2023 in the United States reveals the demand of the show in comparison to the title average, its longevity, momentum, and travelability. Entertainment executives can use this data to make more informed content decisions, acquisition decisions, and programming decisions. By utilizing Parrot Analytics' unique demand measurement tools, executives can make smarter investment decisions for producers, studios and TV networks.
