As an entertainment executive, you require accurate data to make informed decisions about your content, distribution, programming, and acquisition. Using the example of "Running Man," we'll explore how Parrot Analytics' demand data can be applied to various aspects of the entertainment industry.
Content Valuation: One of the primary benefits of demand data is the ability to evaluate the value of content. Using Parrot Analytics' demand data, you can evaluate the dollar value of a title and its contribution to any platform or region. By analyzing the demand data for "Running Man," you can determine its worth in the current market, assess its ability to attract new subscribers and mitigate churn, and calculate its ROI for any given platform.
Distribution: When determining the best distribution strategy for a given show, demand data can be very useful. "Running Man" has excellent demand in South Korea, so it would be wise to prioritize distribution there. Its travelability score is also good, indicating strong international demand, making it ideal for distribution in other countries.
Programming and Acquisition: Demand data can also help guide a network's programming and acquisition strategies by revealing the types of content that are resonating with your target audience. For example, "Running Man" scores highly in the variety genre in the United States, which may suggest an opportunity for networks to acquire similar content to attract viewers. Data, in this case, shows that fans of "Running Man" also like shows like "8 Out Of 10 Cats," "The Daily Show," and "Late Night With Seth Meyers," among others, which could guide programming choices.
Marketing: Demand data can inform pre-release marketing decisions by revealing critical insight into what resonates with a show's target audience and who they are. "Running Man" has a good momentum score, suggesting that the audience is receptive to marketing efforts. Additionally, understanding what content is most popular with specific regions can aid in advertising placement and messaging.
Subscriber retention and acquisition: Demand data can provide insight into which shows would best aid in subscriber retention or attract new subscribers. For instance, "Running Man" is highly in demand in the United States, indicating that it can be an effective acquisition tool for platforms looking to grow their audience base. Meanwhile, since demand for this show has decreased in the United States by 3.7% in August, a platform may want to acquire additional titles to retain its current audience.
In conclusion, successful decision-making in the entertainment industry requires information as to how your content compares in terms of demand to other shows, that's where Parrot Analytics' demand data comes in handy. "Running Man" demand data is just one example of how actionable insights from demand data can be applied to content valuation, distribution, programming and acquisition, marketing, subscriber retention and acquisition. By leveraging accurate demand data, entertainment executives can make informed, data-driven decisions resulting in financial benefits.
