As a TV executive, there are various ways that you can use demand data to make more informed content decisions. One way is through content valuation. Parrot Analytics content valuation system allows TV executives to quantify the dollar value contribution of any title to any platform in any region. In this case, "Rwby" has outstanding audience demand in the US, with 15.9 times the audience demand of the average show over the last 30 days. This high level of demand helps to increase the valuation of the show and could potentially justify investing more in the show or exploring spin-off opportunities.
In addition, demand data can inform programming decisions. The fact that "Rwby" has moved up in rank by 101 spots during February in the United States is good news for TV executives. A show's rank is an indication of its popularity, and this increase shows that the show has gained more audience attention in the month of February, and should be scheduled in such a way that it can continue to draw more audiences.
Demand data can also inform distribution decisions. Based on the top 10 global markets where "Rwby" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets, with the United States being its number one market. This indicates that the show has strong appeal in these markets, and TV executives can use this information to make smarter decisions on distribution to ensure that content is available in these countries to capitalize on the high demand.
Acquisition decisions can also be informed by demand data. TV executives can use Parrot Analytics demand data to assess a TV series' ability to drive subscriptions and mitigate churn. They can also assess the value of exclusivity to ensure that they have content that will help them grow their subscriber base. They can estimate cannibalization of audiences if a title is available on multiple services, and assess the value of a content library to a platform over time. The fact that "Rwby" has a strong momentum, with a pace of growth, means that it is a potential candidate for acquisition for networks or SVOD services looking to draw more viewers.
Finally, talent agencies can use demand data to determine the best talent or brand they should partner with to expand their audience for certain shows. Based on the shows that fans of "Rwby" also like, talent managers can make informed decisions on which talent or brands to work with that would appeal to the show's audience.
In conclusion, using demand data to make informed decisions is essential for TV executives in today's changing landscape. Insights gained from demand data can inform content, acquisition, programming, distribution, and talent decisions. The outstanding demand for "Rwby" in February 2024 in the United States is an example of how demand data can be useful to help TV executives make smart decisions that positively impact their audience reach and engagement.
