The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking to make informed content, acquisition, distribution, or programming decisions, demand data can be an essential tool. Utilizing demand data in this way can help executives find the right content for their audience and make sound business decisions. The recent analysis of "Savior Complex" demonstrates how entertainment executives can use demand data to make strategic decisions.
Content Valuation: The content valuation system powered by global content demand and supply can be used to calculate the dollar value contribution of the show to any platform in any region. Based on the demand data provided, it can be noted that "Savior Complex" has 4.4 times the audience demand of the average show in the United States, and only 8.6% of all TV shows have this level of demand. Comparing the performance of "Savior Complex" over the last 30 days versus its one year rolling average demand indicates a 4.8% increased peak demand. These insights could be used to determine the content's worth to a platform and assess an acquisition-driving show's ability to drive subscriptions and mitigate churn.
Programming Decisions: Demand data can also inform executive decisions concerning supply and demand. Moreover, analysis of the TV series based on the results provided can help executives in mapping local white spaces and ascertaining the most popular genres in a given market, as demonstrated by the show's demand in the top 10 global markets. Further, based on the analysis, insights can be drawn on optimal release strategy and pricing, and pre-release marketing and promotional campaigns that can be undertaken. The recent demand decrease in the US could be investigated to counter the decline and catch the audience's attention with an advertising campaign to improve the show's momentum and reach.
Distribution Decisions: For distribution decisions, demand data can help executives identify which title(s) to buy or produce and facilitate target distribution for the sh. The genre popularity can be used to inform decisions on programming for local audiences and acquiring or producing content, especially when comparing a show's demand data against other titles available on the market.
Acquisition Decisions: Demand data can also help executives know which titles to buy, keeping track of their current audience while looking for new subscribers. Looking at "Savior Complex", insights can be drawn on the types of audiences attracted to the show and which other series they enjoy, as can be seen with the list of other shows this series' fans enjoy.
In conclusion, entertainment executives can use demand data to make informed decisions across various industry decisions. The "Savior Complex" analysis provides insights into content valuation, programming, distribution, and acquisition decisions. As entertainment is a dynamic industry, executives can enhance insight options by utilizing the demand and supply data to drive better decision-making.
This is Savior Complex's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Savior Complex travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Savior Complex, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Savior Complex in the United States. We provide our partners with far-reaching content capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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