As an entertainment executive, you are no doubt familiar with the challenges of getting content made, distributed, and monetized in an increasingly crowded and competitive marketplace. One of the keys to staying ahead of the curve is the ability to make data-driven decisions based on audience demand. The demand data insight for "Secret Invasion" in the United States in December 2023 shows that demand for the show is outstanding, with 15.2 times the audience demand of the average show in the United States over the last 30 days. Below are some questions that can be answered using this demand data to help executives make more informed content decisions:
1. Content valuation: How much is my series worth? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Demand intelligence data empowers the valuation of any TV series based on real data analysis. For "Secret Invasion," the show's exceptional audience demand indicates that it is worth a significant amount to the platform.
2. Demand enables valuing IP globally: What content is most popular in my market or on a global scale? Based on the analysis, "Secret Invasion" outperforms the demand of the average TV show(1x) in each of the top 10 global markets. The show’s ranking reveals it as the number one show in the United States with 14.0x outstanding audience demand, and exceptional performance in other major markets including Russia, China, Brazil, etc. This level of demand data provides information on how well the content would perform in different markets.
3. Content valuation leverages Parrot Analytics demand data: How can you quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog? The global demand data provides insight into how well a series is performing on various platforms and how its distribution affects the performance of other titles in the library.
4. Demand data powers Parrot Analytics' content valuation system: Using demand data, how can you calculate the ROI a specific title will bring for any given platform, and using demand data, how can you assess a TV series' ability to drive subscriptions and mitigate churn? The audience demand for "Secret Invasion" can be used to accurately quantify the contribution of the show in driving engagement, retention, and customer acquisition for a platform. This insight helps the platform to make better decisions while assessing the investment opportunity of the upcoming series.
5. Demand allows you to value content: How much is my content worth to another streaming platform? Based on the global demand data, the value of "Secret Invasion" for any streaming platform can be determined, making it easier to assess its value as part of a content library.
In addition to these questions, this demand data can also help executives answer queries related to scalable concept testing, supply and demand, subscriber retention and acquisition, pre-release marketing, franchise potential, and competitive benchmarking. Overall, by using demand data, executives can make more informed decisions that can boost ratings, engagement, the lifespan of a show, and, ultimately, revenue.
