The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, assessing audience demand for content is crucial to making informed content, acquisition, distribution, and programming decisions. Using a recent example, "Secret Invasion," we can see how demand data provides insights to evaluate a TV show's performance, potential, and value.
Looking at demand data for "Secret Invasion," a TV executive can assess the show's popularity and how it ranks amongst other TV shows. In March 2024, this series had 14.9 times the audience demand of the average show in the United States over the last 30 days, indicating that it is well above average. Its current rank of #410 in the US illustrates the show's top-tier performance. By examining the demand trend over time, executives can understand how well the show is doing compared to its previous performance. Also, these executives can see how the show is performing in comparison to its genre. In March 2024, "Secret Invasion" ranked at the 98.4th percentile in the drama genre, signaling how well the show is resonating with its target audience.
Another important aspect of demand data is the show's audience makeup, including which shows this audience is also interested in watching. By examining the demand for similar TV shows, entertainment executives can assess what type of content resonates with their target audience and inform their future content decisions. In March 2024, fans of "Secret Invasion" also liked "Ahsoka," "Star Trek: Strange New Worlds," and "Rick And Morty," among others.
Content valuation is another crucial aspect influenced by demand data. Parrot Analytics' content valuation system uses this data to determine how much a title is worth to any given streaming platform in any region. In other words, using demand data, executives can calculate the ROI a specific title will bring to the platform. In the case of "Secret Invasion," its exceptional travelability, the international demand relative to its home market, highlights its potential value on the global market.
Demand data not only informs content valuation but also contributes to optimal release strategy and pricing. By analyzing demand, executives can determine the right time to release a title and gauge audience expectations. In the case of "Secret Invasion," demand for this show spiked in late March, indicating that executives may want to consider ramping up promotion around its release.
Finally, demand data provides insights into the franchise potential of a TV show. In the case of "Secret Invasion," its outstanding franchisability provides executives with confidence in its spin-off potential.
In conclusion, by examining the demand data for a TV series, executives can make informed decisions about content, acquisitions, distribution, and programming. In the case of "Secret Invasion," its soaring demand, popularity in several major markets, and exceptional travelability and franchisability make it an attractive asset for any entertainment executive.
This is Secret Invasion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Secret Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Secret Invasion in the United States. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.