The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to ensure your content makes the biggest impact possible, and there's no better tool for doing so than demand data. Take the example of "Secret Invasion," the new Marvel TV series that premiered in June 2023. By examining the demand data for the show for the month of July 2023 in the United States, you can gain valuable insights into how this show is performing and what its potential value could be. Let's explore some of the key questions that demand data can help answer:
1. How much is my show worth? By analyzing the demand data for "Secret Invasion," you can get a sense of how much value the show is bringing in. With 41.0 times the audience demand of the average show in the United States over the last 30 days, this show is exceptional, indicating that it could be worth a significant amount to your platform or network.
2. How popular is my show relative to the market average? Demand data allows you to compare the performance of your show to other titles in the same genre or market. For "Secret Invasion," it ranks at the 99.9th percentile in the drama genre in July, meaning it has higher demand than 99.9% of all drama titles in the United States.
3. How can I optimize my marketing campaign ahead of premiere? By looking at the demand data for "Secret Invasion," you can see that demand spiked in late July 2023 for the United States, indicating that a targeted marketing campaign in the weeks leading up to the release could have been effective in driving additional interest in the show.
4. How popular is my show in this market or any other market in the world? By examining the top 10 global markets where "Secret Invasion" is most in-demand over the last 30 days, you can see that the United States is the show's number one market globally, followed by the United Kingdom. This can help inform distribution decisions and give you a sense of how the show is performing in different regions.
5. How can I assess a TV series' ability to drive subscriptions and mitigate churn? Demand data can help you estimate how a specific show is performing in terms of subscriber acquisition and retention. By looking at the shows that fans of "Secret Invasion" also like, such as "The Witcher" and "The Mandalorian," you can get a sense of the kind of content that is resonating with your audience and use that information to make more informed programming decisions.
Overall, demand data is a powerful tool for entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions. By analyzing the demand data for a specific title like "Secret Invasion," you can gain valuable insights into how the show is performing and what its potential value could be, helping you prioritize your content investments and ensure that your platform or network is delivering what your audiences want.
This is Secret Invasion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Secret Invasion travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Secret Invasion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 4, 2023, 2 p.m. PST using tv demand metrics from Parrot Analytics for Secret Invasion in the United States. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.