Are you an entertainment executive trying to decide if "Secret Invasion" is worth investing in for your platform? Here is how demand data can assist you in making a more informed content decision.
- Content Valuation: How much is the show worth for your platform? Using the Parrot Analytics' content valuation system, you can use the demand data to calculate the dollar value contribution of the show to any platform in any region. Based on exceptional demand data, this show is clearly a strategic asset for any streaming platform. You can estimate the baseline value of "Secret Invasion" and analyze its ability to drive subscriptions and mitigate churn.
- Subscriber Retention and Acquisition: Which titles should you acquire to retain or grow your audience? The overall audience demand for "Secret Invasion" has decreased in the United States in January 2024 by 0.3%, but demand spiked late in January. However, this show has globally exceptional demand, indicating high potential to attract and retain subscribers. Examining the top 10 global markets where the show is most in-demand over the last 30 days, it outperforms the average TV show in all 10 markets. The United States is the number one market, where "Secret Invasion" achieved outstanding audience demand. This show has franchise potential due to its outstanding franchisability and a good longevity measure showing how well audience demand is maintained over time.
- Programming and Release Strategy: When should you release the show? "Secret Invasion" has had exceptional momentum regarding the pace of growth in demand, and its peak demand was 49.9 times the average over the course of the entire year. Compare this to its peak demand at 16.9 times the average in the last 30 days. In contrast, the show's average demand on a rolling year basis was 16.6 times the average title relative to 15.2 times the title average in the last 30 days. This suggests a possible audience fatigue, and you may want to consider releasing the show at a time when its demand spikes have historically performed best.
- Competitive Benchmarking: How does "Secret Invasion" compare to other shows available on the market? To answer this question, we include other shows that fans of "Secret Invasion" also like. These included "Ahsoka", "Star Trek: Strange New Worlds", "Foundation", "The Mandalorian", "The Witcher", "Rick And Morty", "Silo", "Gen V", and "The Wheel Of Time". You can use demand data to understand how "Secret Invasion" is performing relative to these other shows.
Using Parrot Analytics' demand data, entertainment executives can answer various other questions such as what content is monetizing to its fullest potential, what genres are resonant with current audiences, which platforms to target for distribution of content, or how to optimize marketing campaigns. Demand data can enable strategic decision-making, crafting optimal content and distribution strategies, reducing risk, and providing a competitive edge in a market with ever-increasing demand.
