The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Secret Invasion" in Spain for March 2024 provides valuable insights for executives in the entertainment industry. Firstly, the extraordinary demand for the show indicates that it has high intrinsic value and should be considered as a valuable asset. Executives can use the demand metrics to estimate the show's value and its contribution to their platform. The show's high demand in Spain can be leveraged to promote it to a wider audience across the country, and potentially even in other countries with similar demand trends.
The demand data also provides insights into audience behaviour, such as the shows that fans of "Secret Invasion" also like. This information is useful for executives to decide on future content acquisition decisions and how to best optimize their content library or production pipeline to align with the interests of existing viewers.
The show's demand performance over the last 30 days, which has seen a slight decrease from the past 90 days, is an essential aspect that executives must pay attention to. As demand for shows can be dynamic, executives can use this information to make informed decisions about the show's future marketing strategies or distribution plans to sustain the show's popularity.
The Parrot Pulse's six dimensions are also a valuable tool for executives. The show's exceptional performance in several categories, including audience demand across all platforms and travelability, indicate its global appeal, and executives can leverage this data to decide on the show's distribution plans or global expansion strategy for their platform.
By comparing the performance of "Secret Invasion" in the last 30 days against the past year, executives can use this data to understand audience behaviour changes. This information can help them determine if the show's decreased popularity was a temporary anomaly or a persistent trend.
Finally, executives can utilize the top 10 global market trends to make more informed decisions about the show's acquisition, distribution, or production strategy. The demand data for countries like Brazil, Russia, Canada, and China can provide valuable insights into the audience's interests, which can be key to make informed decisions about the show's global expansion plans.
To summarize, the demand data for "Secret Invasion" in Spain for March 2024 provides insights into the show's intrinsic value, audience behaviour, and global appeal. Executives can use this data to make more informed decisions about content valuation, acquisition, distribution, programming, and global expansion to enable them to stay ahead of the competition in the entertainment industry.
Secret Invasion's travelability to Spain in the last 30 days is 56%, which means that the audience demand for Secret Invasion is 56% of the demand in its country of origin, United States. Click through to another market to discover how well Secret Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Secret Invasion in Spain. We provide our partners with comprehensive TV competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.