The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, such as the analysis of "Sen Çal Kapimi" in the United States for March 2024, can provide valuable insights to entertainment executives in making informed content decisions. Parrot Analytics' content valuation system, based on demand data, can reveal the dollar value contribution of any title to any platform in any region. Here are some ways that demand data can help executives make more informed decisions:
1. Content Valuation: Using demand data, executives can determine how much to spend on content acquisition, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. With Parrot Analytics' content valuation system, executives can calculate the return on investment a specific title will bring for any given platform.
2. Subscriber Acquisition and Retention: Demand data can advise executives on which titles to buy to grow their audience or keep current viewers interested. Knowing what genres are resonating most with their current audience and what genres should be focused on to attract new subscribers to their SVOD service can help attract and retain subscribers.
3. Release Strategy and Pricing: By uncovering the most popular genres in the local market and knowing the best release strategy for a particular content, executives can optimize their content's performance by delivering it with the right timing and pricing.
4. Travelability: By comparing a TV series' audience demand across different global markets, executives can determine the global reach of a title. They could use demand data to inform on the best content to produce or acquire to support global SVOD expansion, how much global appeal a title has in comparison to other titles in the genre and how funds should be allocated to maximize future content investments.
5. Competitive Benchmarking: Demand data enhances executives' versatility by enabling them to compare their content against other titles available on the market, assess areas of opportunity to acquire or produce content, discover new opportunity markets for content distribution, and show where demand for a series is growing.
Using the example of the analysis of "Sen Çal Kapimi," the show's outstanding demand in Russia presents an opportunity for content acquisition or distribution in that market. Its upward trend in demand in the United States over the last 30 days can inform executives of the show's growing popularity in that region. Comparing the show's performance over time can help executives make informed decisions about content renewal, while its peak rank in the US can advise executives on its content valuation. Lastly, the genres of the popular shows recommended by fans of "Sen Çal Kapimi" can help executives gain insights into which genres have a high affinity with their audience.
Overall, demand data showcases the audience's viewing patterns for TV shows and can help entertainment executives make informed decisions. By using demand data to inform their content decisions, executives can optimize their content performance, increase audience engagement, and effectively target new markets.
Sen Çal Kapimi's travelability to the United States in the last 30 days is 45%, which means that the audience demand for Sen Çal Kapimi is 45% of the demand in its country of origin, Turkey. Click through to another market to discover how well Sen Çal Kapimi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Sen Çal Kapimi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sen Çal Kapimi, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Sen Çal Kapimi in the United States. We provide our partners with extensive TV industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.