The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed decisions related to content valuation, production, acquisition, distribution, and programming strategies. Let's explore how Parrot Analytics' demand data for "Shake It Up" in the United States during March 2024, can help them with decision making:
1. Content Valuation: Using demand data, executives can assess the value of their series and determine its worth to any platform. For example, Parrot Analytics' content valuation system uses global demand data to reveal the dollar value contribution of any title to any platform. By comparing different titles' demand data, executives can decide which TV show can drive a maximum return on investment.
2. Programming Decisions: By assessing the demand of "Shake It Up" as compared to the average TV show in the United States, executives can strategize their programming decisions. As the show's demand is 3.5 times greater than average, executives can use this data point to allocate budget and resources accordingly to maximize the show's success. They can also identify which shows the "Shake It Up" audience is also a fan of and could explore marketing programs or product placements that could appeal to this shared audience.
3. Acquisition Decisions: Parrot Analytics' demand data can inform acquisition decisions as it provides an estimate of ROI for a specific title. As demand for "Shake It Up" increased by 9.0% in the last 30 days, executives can decide whether to acquire the show's rights or double down on their investment to benefit from its increased popularity.
4. Distribution Decisions: With a low global travelability score, executives can use Parrot Analytics' demand data to identify the markets where "Shake It Up" performs the best. For example, in the United States, demand for the show is good, and executives could evaluate whether they can distribute the show to more states or double down on their investment in the American market.
5. Franchise Decisions: "Shake It Up's" poor franchisability score may deter executives from developing spin-offs or franchises associated with the show. However, they could dig into demand data to identify similar content that may be more suitable for spin-offs or franchises.
In conclusion, Parrot Analytics' demand data can guide entertainment executives in their content valuation, programming, acquisition, distribution, and franchise decisions. "Shake It Up's" demand data reveals insights that can help executives measure ROI, assess a show's success in specific markets, allocate resources for maximum impact, and identify potential shows with spin-off potential.
This is Shake It Up's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Shake It Up travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Shake It Up is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shake It Up, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Shake It Up in the United States. We provide our partners with deep entertainment industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.