If you are an entertainment executive working in any role within the television industry, the popularity of "Shark", as measured by Parrot Analytics' demand data over the month of November 2023, provides several insights for making informed content, acquisition or programming decisions.
Content valuation uses demand data to estimate the economic value of a show. Parrot Analytics' content valuation system, which measures the dollar value contribution of any title to any platform in any region, can help you determine how much to spend on content. Therefore, in evaluating new or existing content assets, executives should focus on questions such as: How much is my series worth? What is the baseline value of a title? How much of my series' value is driven by demand for one of its stars? What is the value of a content library to a platform over time? The Parrot Analytics content valuation system is an effective valuation tool based on global content demand.
Demand enables valuing IP globally, which is helpful in the decision-making process for question such as: What content is most popular in my market or on a global scale? How can you determine the value of my content to another streaming platform? Which titles resonate the most with my audience? By leveraging Parrot Analytics' demand data, entertainment executives can calculate the return on investment (ROI) that a particular title would bring to any given platform.
Moreover, demand data is independent, which provides competitive advantages by allowing TV executives to benchmark themselves against their competitors. Therefore, by utilizing demand data, executives in the television industry can make informed decisions concerning supply and demand, what types of programming best exhibit an opportunity to acquire or produce, and what programming will attract new subscribers or keep current audiences engaged.
Lastly, demand data can assist with optimal release strategy and pricing decision-making. TV executives can use demand data to understand a broad range of questions such as which elements of existing content do audiences like the most, which genres resonate most with their audience, how effective has their marketing campaign been, which TV shows will help them acquire or retain subscribers, and what catalog content should be acquired to increase engagement and retain customers.
In conclusion, the Parrot Analytics demand data on "Shark" in the United States during November 2023 highlights the importance of utilizing data to make informed decisions on content valuation, franchiseability, travelability, longevity, reach, and momentum. The insights provided by Parrot Analytics' demand data can help entertainment executives in the television industry make informed decisions with respect to content, programming or acquisition decisions.
