Entertainment executives have to make several content decisions like content valuation, content acquisition, programming decisions, and distribution decisions, and demand data can provide insights into each of these areas. As an example, let's look at how content demand data of "Shark" can help executives in making informed content decisions for their platform.
Content Valuation: Demand data is an excellent indicator to value content as it captures the interest levels of audiences on different platforms. The demand for Shark is good with 5.6 times the audience demand of the average show in the United States over the last 30 days. It indicates that the show has a high level of demand, indicating that it may be valuable.
Programming Decisions: Demand data can provide insights into several aspects of programming decisions like audience preferences related to genres and show themes. We can see from the data that Shark ranks at the 94.3th percentile in the drama genre in December, which is an indicator of the show's high demand in this category. Examining the top 10 global markets where "Shark" is most in-demand over the last 30 days can provide valuable insights into how and where to target specific audiences and markets.
Content Acquisition: Demand data can be used as a quantitative tool to evaluate the success of a show. By analyzing the demand spike in mid-December for "Shark," we can infer the show's popularity and its potential success. This data can help executives evaluate the acquisition of new content and better anticipate the potential success of their investment.
Distribution Decisions: Understanding the show's global appeal is essential for making distribution decisions. From the data, we can see that Shark outperforms the demand of the average TV show (1x) in the top 10 global markets where it has a high viewership. Knowing this information, a platform can decide on the ideal regions to start its distribution campaign.
The above example of Shark illustrates how demand data can be essential in making profitable content decisions. Demand data helps to assess the value of the title, its ability to attract a viewing audience and subscribers, optimize release strategy and pricing, and many other significant factors that help entertainment executives in making informed decisions.
