As an entertainment executive, understanding and responding to audience demand trends can be essential to ensure the success of your content. Using the example of "Shopkins" and the data provided by Parrot Analytics, we can extrapolate useful insights on demand data and how it may be leveraged to make informed decisions in acquisitions, programming, and distribution.
By analyzing the audience demand trends for "Shopkins," it is clear that the show is highly in-demand and has continued to increase its popularity. As a TV executive, seeing the spike in audience demand and the increase in its rank by 247 spots during December can be an important signal that "Shopkins" is highly engaging and potential content for acquisition, especially with such a high demand times value. While "Shopkins" aligns nicely with the animation genre, its high absolute demand and favorable performance across all dimensions, including momentum, longevity, franchisability, and reach, suggest a wider application, potentially including merchandise and experiential entertainment. When contemplating licensing agreements for merchandise or partnerships for experiential entertainment, trendlines in the demand increase can be considered a positive sign by a TV executive.
Additionally, in the geographic distribution of audience demand concentrations, the data reveals that the United States is the leading audience base for "Shopkins" with 1.6 times the audience demand when compared to the average show in the United States. Based on this information, a TV executive at a distribution network may see value in capitalizing on the show's success in this region by negotiating for the right to distribute "Shopkins" in the United States. Also, note that the smaller travelability figure could indicate that additional licensing and distribution revenue might be available in untapped global markets.
Moreover, the cumulative demand increase over the last 30 days compared with the previous year indicates that the show's audience is likely still in the discovery phase. This presents an opportunity for a TV studio or financing company to own and produce a property with a pre-existing sizable audience and the potential to grow even further.
Finally, by learning more about the audience's affinity for the show and what other programs they enjoy, an entertainment talent agency can develop a better understanding of crossover audiences and use that knowledge to guide client development or acquisition strategy. Through the analysis of fan behavior, producers can draw data on genre preferences, character popularity, spin-off potential, and other indicators that could guide development strategy or portfolio acquisitions.
Overall, TV executives can leverage demand data like those gleaned from "Shopkins" to optimize content portfolio decisions, drive decision making around acquisitions and distribution, engage fans, and generate greater revenue. By applying data-informed decision-making in these areas, TV executives can make more informed choices in an increasingly performance-driven industry, leading to the development of more successful content strategies and higher returns on investment.
