As an entertainment executive, you may be interested in using demand data to make informed content decisions. For example, the demand data for "Shopkins" for the month of August 2023 in the United States can provide insights into the popularity of the show and how it compares to other shows in its genre.
Using demand data, you can determine how much the show is worth and its contribution to the platform, which can help with content valuation. Based on the data provided, "Shopkins" has 12.0 times the audience demand of the average show in the United States, which is outstanding. It has a higher demand than 96.7% of all cartoon titles in the United States. However, demand for the show has been decreasing recently, with a 9.5% decrease in audience demand during August.
To better understand the show's audience, you can examine the other shows that fans of "Shopkins" also like. This can help you identify any potential opportunities for spin-offs or franchises, which can further monetize the IP for the show.
You can also use demand data to inform programming decisions, such as the optimal release strategy for the show. For example, demand spiked in late August 2023 in the United States, which could indicate an optimal time for the release of new episodes or merchandise related to the show.
Comparing the performance of "Shopkins" over the past year vs the last 30 days, you can determine whether the show is increasing or decreasing in popularity. While the show's peak demand was 15.5 times the average over the past year, it peaked at 14.3 times the average in the last 30 days, indicating a decrease in popularity.
By examining the top 10 global markets where "Shopkins" is most in-demand over the last 30 days, you can also determine the global appeal of the show and where it may be successful. For example, the United States is "Shopkins"'s number one market globally, with outstanding audience demand of 2.3x. Ranked second is Brazil where demand is good. Other markets, such as the United Kingdom, India, and the Philippines, have okay demand for the show.
Overall, demand data can provide valuable insights for entertainment executives to make informed content, acquisition, distribution, and programming decisions. By understanding the popularity of a show, its audience, and its global appeal, executives can make strategic decisions to optimize revenue and success for their business.
