As an entertainment executive, you are likely to be inundated with a lot of data that can make it difficult to make informed decisions about content acquisition, distribution, or programming. However, demand data can help you make better and more informed decisions about content and its appeal to your audience. For instance, let's examine the case of "Shopkins" for the month of January 2024 in the United States to see how demand data can help.
Firstly, demand data can be used to evaluate the popularity of a particular TV show or movie in the market. For instance, "Shopkins" had an outstanding demand rate of 14.9 times the average show in the United States over the last 30 days. This means that only 2.7% of all TV shows have this level of demand. Such demand insights can be useful for executives working in SVOD platforms, content distribution, and TV production companies to make informed content decisions concerning pop culture trends.
Secondly, demand data can be used to measure the evolution of the audience's interest in a particular TV show or movie over a given period. For example, "Shopkins" saw an increase in demand over the last 30 days compared to its demand over the last 90 days. The show's executives can use this data to plan their content creation and distribution strategy going forward.
Thirdly, demand data can be used to evaluate audience demand distribution across various regions. For example, "Shopkins" has higher demand than 96.9% of all animation titles in the United States. This info can help linear networks make informed programming decisions about the show's broadcasting schedule.
Fourthly, demand data can be used to inform content marketing and promotion strategies. For example, demand for "Shopkins" spiked in mid-January 2024 in the United States. This data can be leveraged to increase publicity and generate more buzz around the show.
Finally, demand data can be used to evaluate the franchise potential of a particular TV show or movie. For instance, Shopkins' franchisability (spin-off potential) is okay, according to the Parrot Pulse measure. Here, entertainment executives can identify which TV shows or movies have the potential for spinoffs that can generate more revenue for the company.
Overall, demand data can be leveraged to inform strategic decisions in the content valuation process, including the calculation of ROI, ratings, and subscriptions, among other relevant metrics that help executives optimize their content acquisition, distribution, and programming strategies across all genres of movie and TV shows.
