The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can utilize demand data to optimize your content decisions and plan effective content strategies. For instance, analyzing the demand data for "Sing! China" in December 2023 can give you key insights that can guide your content decisions.
Firstly, by examining the audience demand for "Sing! China," you can identify that demand has seen a decrease in the U.S. in recent days. Understanding how your show is performing concerning audience demand enables you to plan and optimize the release strategy and pricing for your content. Additionally, analyzing the audience demand in various global markets can guide in identifying the most popular genres in a particular market that could help you tailor your show better to the preferences of audiences in that market and also inform the optimal release strategy.
Secondly, armed with data on audience demand, you can make informed decisions regarding show acquisition, production, and distribution. In particular, you can evaluate the ROI of a specific title for any platform and assess a TV series' ability to drive subscriptions while mitigating churn. In the case of "Sing! China," you can identify the show's top ten global markets, thus providing information on which regions are worth considering for distribution and where there is high potential for market penetration.
Thirdly, demand data can help you estimate the value of exclusivity, giving you insights into how much a series is worth and how much of its value is driven by demand for its artists. In the case of "Sing! China," analyzing the data provides insights on how popular the show is compared to the average TV show in its specific genres, thus crafting strategies to remain competitive.
Finally, by utilizing the Parrot Pulse, which measures show performance across several dimensions to judge a show's global performance, you can derive information to guide on programming decisions. For "Sing! China," its performance across dimensions such as momentum, longevity, franchisability, and reach can be used to inform programming decisions for the show.
In conclusion, by analyzing the demand data for "Sing! China," executives can gain invaluable insights into content valuation, acquisition decisions, distribution, and programming. Content valuation is a critical aspect of making informed decisions about content, and utilizing demand data to optimize and evaluate content decisions can increase the chances of success for a series.
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Our TV audience measurement dataset is truly global. Discover how popular ZJTV‘s Sing! China (中国新歌声) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ZJTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sing! China (中国新歌声), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Sing! China (中国新歌声) in the United States. We provide our partners with smart OTT workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.