As an OTT platform executive, you can use demand data to determine which TV series to acquire or distribute. You can leverage Parrot Analytics' content valuation system, based on demand data, to reveal the dollar value of any title, to any platform, in any region.
By using "Southland" as an example, we see that its demand has been increasing recently. During October, audience demand for the show increased by 54.8%, which is a significant rise. However, the show's average demand on a rolling year basis was 3.9 times the average title, compared to 3.6 times the title average for the last 30 days, indicating that the show has decreased in popularity. With 3.6 times the audience demand of the average show in the United States over the last 30 days, demand for "Southland" is good, and only 8.6% of all TV shows have this level of demand.
This demand information can inform your decision-making processes concerning supplier selection by indicating which titles exhibit opportunity to acquire or produce and identify the best platform fit. Furthermore, it can be used to optimize a show's release strategy and pricing.
Using the top 10 global markets where "Southland" is most in-demand over the last 30 days, we can make informed acquisition decisions. "Southland" outperformed the demand of the average TV show in each of these markets, including the United States and Russia, where demand is good. On the other hand, this demand information can also identify under-monetized titles and external markets, where future content investments can be maximized.
Additionally, a show's demand data can inform content valuation. The Parrot Pulse for "Southland" provides an independent measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. For "Southland," these dimensions indicate that the show's worldwide audience demand across all platforms is good, and it has maintained good longevity and momentum.
Finally, the equivalent shows analysis can inform decisions when adding content to the catalog by answering questions such as what other shows are fans of "Southland" watching? And can be used to optimize pre-release marketing campaigns to maximize audience engagement ahead of the premiere.
