If you are an executive working at an entertainment company, you can utilize demand data to make informed content decisions as the data provides insights on how your audience is responding to your content. As an example, we can use the show "Southland" in December 2023 in the United States to illustrate how demand data can be utilized.
For content valuation purposes, using demand data, executives could determine the dollar value contribution of "Southland" to any platform in any region making it possible to know how much the show is worth and how much content library is worth on a streaming service. Also by assessing the show's ability to drive subscriptions, mitigate churn, and calculate the ROI of the show, executives can make an informed content acquisition decision.
For distribution decisions, executives can use demand data to determine the best platform to target for the distribution of "Southland." They can also identify new opportunity markets for content distribution by using demand data to determine where in the world the show is in-demand.
For programming decisions, executives can use demand data to determine the best release strategy and pricing for "Southland." They can optimize marketing campaigns ahead of premieres by utilizing the Parrot Analytics content valuation system to quantify the platform-specific marginal revenue contribution, how a title drives engagement across the rest of the catalog and assessing a TV series' ability to drive subscriptions and mitigate churn from the outset.
Finally, demand data can also inform viewer retention and acquisition decisions. Executives can use demand data to determine which titles they should acquire or produce to keep their current audience happy or attract new subscribers to their SVOD service respectively.
In conclusion, the insights gleaned from demand data can be used to make more informed content, acquisition, distribution, and programming decisions. "Southland" in December 2023 in the United States can serve as an example to demonstrate how demand data can help executives make these decisions.
