If you are a TV series financing company or a studio deciding whether to invest in the production of a new cop drama, the analysis of "Southland's" demand in November 2023 could provide useful insights. The show has 4.7 times the audience demand of the average show in the US over the last 30 days, with only 8.6% of all TV shows achieving this level of demand. Besides, the demand for this show has been increasing recently, with a 14.8% increase in audience demand during November. Its momentum is outstanding, indicating that its pace of growth is higher than most other TV shows.
Moreover, the show has a good global audience demand across all platforms, and its longevity is good, indicating that audience demand has been maintained over time. Considering the top 10 global markets where "Southland" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets, achieving good audience demand of 2.5x in the US. When looking at other countries, the show has performed okay in terms of demand indicators, which may suggest that this genre may be more popular in certain regions compared to others.
If you are an entertainment talent agency, you can leverage insights drawn from the audience consumption of "Southland" to advise your clients better. For instance, the show's Parrot Pulse highlights the genres and shows that fans of "Southland" also like, including "Harlan Coben's Shelter," "Mayor Of Kingstown," "The Strain," "Narcos," "Star Trek: Deep Space Nine," "CSI: Crime Scene Investigation," "Billions," "The Simpsons" and "Power Book IV: Force." Knowing the types of series that fans of "Southland" prefer can assist you in discovering opportunities to present your clients to casting directors or producers of these popular shows.
If you are an OTT or SVOD platform, you can use demand data to make more informed content acquisition decisions. The demand data for "Southland" indicates that if you want to attract new subscribers or maintain existing audiences, cop dramas like "Southland" would be ideal for your platform. Acquiring popular cop dramas can help you retain and grow your audience, as demonstrated by "Southland's" rising popularity in recent months.
Finally, if you are a content distributor or a linear network, the data can inform your programming decisions. For example, by examining the peak rank of #1413 obtained by "Southland," you can determine shows that have the potential to achieve similar success in your network. Similarly, analyzing the global demand for TV shows internationally, regions where cop dramas are more popular, and the type of content consumers are engaging with can inform your decision on which shows to distribute or give primetime placement.
Overall, Parrot Analytics provides content valuation solutions powered by global content demand and supply that can be leveraged by entertainment executives to make strategic decisions in the content industry. By providing important insights on audience engagement, content effectiveness, and how to evaluate the value of a title, entertainment executives can make informed content, acquisition, distribution, or programming decisions that resonate with their respective audiences.
