As entertainment executives, we need to make informed decisions about content acquisition, distribution, programming, and content valuation. To achieve this, we need insights to inform these decisions. One way to achieve this is by leveraging demand data, and the case of "Soy Luna" proves its usefulness.
By looking at the demand data of "Soy Luna," we can gain insight into how audiences perceive the show in the United States and globally. In the United States market, "Soy Luna" has good demand, with 4.2 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show has a sizable audience base in the US. Further analysis also shows that the show has excellent demand in its country of origin, Argentina, and this demand may also translate to other South American markets such as Venezuela, Paraguay, and Ecuador.
We can also examine the metrics of longevity, momentum, and reach, as these metrics can provide insights into the sustainability of audience demand for the show. Over the last 30 days in the US, "Soy Luna" has experienced a decrease in demand, but historically, it has shown good longevity, meaning that the show has maintained its audience base over time; this can be useful for content valuation. Furthermore, the show also has good momentum, indicating that it may continue to grow an audience moving forward. In terms of reach, "Soy Luna" has a wide audience base, which can make it an attractive acquisition target for networks and distributors.
Beyond these broad insights, we can also examine more direct customer-centric questions. For instance, TV network executives may want to know more about the show's franchisability. Here, "Soy Luna" has a good score, which means there may be opportunities for spin-offs or franchises to expand the show's revenue streams. Similarly, entertainment talent agencies may want more insight into which shows resonate with fans, which can help them identify talent to work with us. In the case of "Soy Luna," the show can be useful for determining which brands to partner with and the kind of TV shows they should focus on.
Demand data can also be leveraged in content acquisition, as it can help determine the potential value of a show. For instance, "Soy Luna" has excellent demand in its country of origin, and it may be valuable for networks or distributors targeting South American markets. The data can also help inform pricing and release strategies, which can help maximize the economic value of a title.
In line with the above, executives involved in making programming decisions can benefit from leveraging demand data. They can use it to understand what content viewers are most interested in, which elements are most appealing, and the most popular genres in the local market. Further, demand data can help establish which titles will most effectively drive both subscriber acquisition and retention; in the case of "Soy Luna," it seems that the show can accomplish both objectives.
Lastly, content distributors and linear network executives may also find it valuable to evaluate content based on its travelability. Here, we compare "Soy Luna's" global demand with its home market, Argentina, and find a Travelability score of "good," suggesting that "Soy Luna" has strong international demand potential. This can help distribution decisions and future content investments.
In conclusion, viewing demand insights for "Soy Luna" through several different lenses enables us to identify both the value of the show and its potential audience reach. Inspired and guided by demand data insights, entertainment professionals can make more informed decisions that optimize economic outcomes.
