Welcome to the world of entertainment, where content and audience demand go hand in hand. As a decision-maker in the industry, understanding audience demand is crucial to making informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' content valuation system, you can now measure the economic value of any title using global content demand and supply data to reveal the dollar value contribution of the content to any platform in any region.
Let us take the Argentinian show, "Soy Luna," as an example. It has a demand that is 4.8 times the audience demand of the average show in the United States over the last 30 days. To put this in perspective, only 8.6% of all TV shows have this level of demand. Moreover, its demand has been increasing recently; in the last 90 days, "Soy Luna's" audience demand was 4.6 times the average. It moved up in rank by 917 spots in November in the United States and peaked at #1305.
While these numbers are fascinating, they can be used to make well-informed content decisions. Understanding the top 10 global markets where the show has the most in-demand viewers can be a starting point. Argentina, Venezuela, Slovenia, Croatia, France, Mexico, Paraguay, Colombia, and Brazil are the top 10 markets for "Soy Luna" over the last 30 days. The outstanding demand in these markets can influence decisions on acquisitions, distribution, programming, or even marketing campaigns.
Moreover, understanding how the show is performing on a rolling year basis versus the last 30 days reveals valuable insights. For instance, the show has increased in popularity over the last 30 days, indicating an upward trajectory globally. Decision-makers can use this information to determine the show's value and make data-driven decisions regarding its future.
Demand data helps understand more than just audience preferences. By examining the demographics of the show's fan base, entertainment executives can gain valuable insights. For instance, comparing audience age and gender demographics across markets reveals that the show has a younger female fan base in Argentina and Venezuela.
Franchisability data, which measures a show's potential to be monetized through spin-offs or franchises, showed that "Soy Luna" possesses franchisability potential. By leveraging the data provided by Parrot Analytics, entertainment executives can make informed decisions concerning future content development, spin-offs, or franchise initiatives.
To summarize, understanding audience demand is an essential component of making informed content, acquisition, distribution, and programming decisions. By using Parrot Analytics' content valuation system, global entertainment executives, decision-makers, and stakeholders can harness the power of demand data, insights, and analytics to make data-driven decisions and mitigate risks.
