If you're an entertainment executive at an OTT platform, SVOD platform, TV series financing company, entertainment talent agency, TV production company, studio, content distributor, linear network or pay TV network, the data on Star Trek: Picard's performance can provide important insights to make informed content decisions. Below are some questions that demand data can answer to aid in decision-making:
1. How much is "Star Trek: Picard" worth, and how does that compare to other titles in the market?
Based on demand data, "Star Trek: Picard" has exceptional audience demand, ranking at the 99.9th percentile in the drama genre, which means it has higher demand than 99.9% of all drama titles in the United States. The demand for this show has been increasing recently, and it had a peak demand recently that was higher than its peak demand over the past year. This information can help you determine its monetary value and compare it to other titles in the market.
2. Which other shows are fans of "Star Trek: Picard" also interested in?
By analyzing audience demand data, we know that people who are interested in "Star Trek: Picard" also like "Star Trek: Discovery," "The Last Of Us," "Star Trek: Strange New Worlds," and "Star Trek: Lower Decks" among others. This analysis can be helpful in devising content acquisition or development plans.
3. Where does "Star Trek: Picard" have the most demand, and how can we use that information to inform distribution decisions?
"Star Trek: Picard" has exceptional audience demand in all the top 10 global markets where it is most in-demand. The United States has the highest demand for the show, followed by the United Kingdom, Canada, Germany, and Australia, among others. This data can help you determine which countries to market the show in and how to distribute it globally.
4. Should we invest in spin-offs or franchises for "Star Trek: Picard"?
The demand for "Star Trek: Picard" shows outstanding franchisability (spin-off potential) and longevity. This information can help you decide whether to invest in spin-offs or franchises for this show.
5. Can we use demand data to optimize our marketing campaign ahead of premiere?
By analyzing the momentum of demand (the pace of growth), you can determine if your marketing campaign around a show is effective. When "Star Trek: Picard" had a spike in audience demand in late April 2023, it indicates that the marketing efforts may have been working.
