For an entertainment executive looking to make acquisition or programming decisions, the demand data for "Storage Wars" can provide valuable insights. Firstly, it is worth evaluating the show's performance relative to other titles in the reality genre and determining how much value it brings to the platform. With its audience demand at 15.5 times the average show in the United States over the last 30 days, a content valuation system based on demand data can be leveraged to determine its contribution to the platform's revenue. Additionally, the fact that its demand increased by 1.6% in November suggests that it is resonating with its audience better.
Moreover, the analysis of the top 10 markets where "Storage Wars" has high demand can inform distribution decisions, especially those related to global expansion. By examining how well the show has performed in various regions, executives can choose which markets the show is likely to be most successful in and decide how to allocate resources.
By using demand data, executives can also opt for a demand-driven approach to their content acquisition or development, combating the inherent risk in taking a gamble to satisfy audience preferences. As an existing reality TV series with a large following, there may be potential opportunities for franchisability, spin-offs or even interweaving different shows. The data indicates "Storage Wars" has potential spin-off, and a strategic, data-driven method can evaluate future possibilities for monetizing IP rights.
Another aspect that the analysis of "Storage Wars" highlights is the show's long-term potential. With its performance reported as good across the various dimensions of Diagnostics (Parrot Pulse), it suggests the show has some level of staying power and should continue to appeal to its audience even further. For a studio or TV production company, such information is critical in prioritizing which titles to renew, as they can make data-driven decisions balancing between engagement, viewership, and monetization.
Lastly, data analytics can inform promotional decisions before and after the premiere. As the report suggests, "Storage Wars" experienced a demand spike in late November 2023, building on its momentum, indicating a robust pre-release marketing campaign. By keeping track of audience demand for future shows, executives can evaluate optimal release strategies and pricing models, ensuring that they maximize the reach and appeal of their titles.
In conclusion, entertainment executives can use demand data to make more informed decisions about which content to develop, acquire, or distribute, capitalize on the potential of the content through franchising, developing other titles or monetization of IP and content valuation. Moreover, they can use demand data to map whitespaces, inform marketing campaigns, and keep track of audience preferences over time, ensuring that their offerings remain relevant to their audiences and meet strategic business objectives.
