If you are an entertainment executive looking to make informed content decisions, demand data is your strategic ally. Let's use the case of "Storage Wars" to see how.
Firstly, content valuation is one of the primary use cases of demand data. By looking at the audience demand trend for "Storage Wars," you could get a clear picture of its dollar value contribution to any platform. In the United States, "Storage Wars" has an audience demand of 14.7 times the average show, signifying high-demand content. You could also measure how the show is performing as an acquisition-driving or churn-reducing title for a particular platform by using demand data.
Secondly, demand data powers a global understanding of content IP value. By exploring the top ten global markets where "Storage Wars" is most in-demand over the last 30 days, you could get a clear picture of what content resonates with what audience globally, which can inform licensing and distribution decisions. For instance, "Storage Wars" is most in-demand in Brazil after the United States. That could lead to exploring whether it makes sense to enter that market with the show.
Thirdly, demand data aids in developing a scalable concept for production. By using demand data, you can test various elements of the content and understand what fans like about it the most. For instance, "Storage Wars" is a unique concept that has garnered a loyal following. With the data from the Parrot Analytics Pulse, you could understand where the show performed the best, which market and subgenre resonated the most and develop concepts tailored to meet the audience's demands.
Fourthly, you can leverage demand data to understand a title's potential spin-offs or franchises. For instance, for "Storage Wars," the franchisability has been identified as good based on the show's performance. You can then explore whether spinning off the show into other related areas of interest, such as infomercials and documentaries, would be viable.
Finally, demand data helps us make data-driven programming and distribution decisions. Based on the demand data of "Storage Wars," you can decide which content will drive subscriptions or mitigate churn. For an SVOD service, adding in-demand content such as "Storage Wars" would be an optimal way to increase its subscriber base. For a network, scheduling the show in a prime-time slot based on its demand can help it achieve high ratings.
Therefore, by analyzing demand data, entertainment executives can make strategic decisions on content valuation, production, acquisition, distribution, and programming. The more granular and specific insights you have at your disposal, the better the decisions you will make.
