The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working in an entertainment company, there is no doubt that you need to understand audience demand data to make informed content-related decisions for your company. One way to leverage the demand data is through content valuation, which is an economic valuation system that uses global content demand and supply data to determine the dollar value contribution of any title or library of content to any platform in any region.
For instance, let us take the example of the TV show "Storage Wars." The show has achieved an outstanding level of audience demand in the United States in March 2024. The demand for the show is 15.3 times higher than the average show in the country. A content valuation system can help executives determine how much the show is worth, how much of its value is driven by its stars, the show's ability to drive subscriptions and retain customers, or its value for another streaming platform.
In addition, executives can take advantage of demand data to identify specific opportunities to expand their content offering. Executives can assess the type of content that exhibits an opportunity to acquire or produce. For instance, if "Storage Wars" is very popular in Belgium, executives should consider creating spin-off shows, developing franchises, or even producing new content to capitalize on this demand.
Furthermore, executives can use demand data to inform pre-release marketing and optimization. By analyzing demand data for shows like "Storage Wars," they can identify the most popular genres in a market and make content acquisition decisions based on this information. They can optimize their marketing campaigns ahead of a show premiere to maximize reach, and measure comparative performance against other shows in the market.
Additionally, demand data can help executives understand subscriber retention and acquisition strategies. They can determine which titles should be purchased to keep existing customers happy or to increase the company's audience base. For instance, discovering that shows like "Swamp People" or "The First 48" are well-liked by fans of "Storage Wars," executives can acquire similar shows in the same genre.
Furthermore, executives can use demand data to measure the effectiveness of their marketing campaigns and sales strategies. Comparing demand performance on a rolling year basis vs. the last 30 days allows executives to discern if there were any significant changes in the popularity trend for a specific show. The insight gained can help inform how to allocate funds to maximize future content investments.
Overall, executives working for companies in the entertainment industry can use audience demand data in many ways, enabling them to make data-driven decisions concerning content valuation, distribution, programming, and acquisition. By harnessing demand data for insights on trends, tastes, and local gaps in markets, they can drive higher engagement, grow their audience base, improve revenue streams, and make well-informed decisions.
This is Storage Wars's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Storage Wars travels internationally.
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Acquire the best shows from partners such as a&e to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Storage Wars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Storage Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Storage Wars, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Storage Wars in the United States. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.