The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working on a SVOD platform, the demand data from "Super Mario Bros. Super Show!" can provide valuable insights to make more informed acquisition and programming decisions. Here are some of the potential applications of demand data based on the analysis:
1. Content Valuation: "Super Mario Bros. Super Show!" has been performing well in the United States, with 3.1 times the audience demand of the average show. Understanding the demand for content is crucial in determining its value. Using demand data, one can estimate the dollar value contribution of the title to the platform, which can help in justifying any investments in licensing this content.
2. Pulse Analysis: The Parrot Pulse measures the global performance of a show across six dimensions. In the case of "Super Mario Bros. Super Show!", its travelability is poor, which indicates that the show has limited international demand relative to its home market. However, the show has strong demand retention (longevity) and momentum, which means that it has maintained a stable audience over time and its growth rate is positive. These insights provide valuable information about the show's potential in various markets and how it may perform in the future.
3. Audience Interests and Preferences: Based on the analysis, shows like "Reboot", "Peppa Pig", and "Interrupting Chicken" are preferred by the fans of "Super Mario Bros. Super Show!". Understanding the preferences and interests of the audience can help SVOD platforms target their marketing and advertising efforts more effectively and make decisions regarding the types of content to acquire.
4. Regional Demand Analysis: The analysis shows that "Super Mario Bros. Super Show!" has its highest demand in the United States. Demand in Puerto Rico is also good. However, demand is only okay in other parts of the world such as Sweden, Canada, the UK, Ireland, Netherlands, Australia, and Denmark. The regional demand analysis can help SVOD platforms plan their international rollout strategy by identifying which markets will be most receptive to the content.
5. Seasonal Trends: Although the demand for "Super Mario Bros. Super Show!" has decreased in the last 30 days, it was still 3.1 times greater than the average title. Understanding seasonal trends and fluctuations in demand can help SVOD platforms decide the best time to acquire content, advertise, or promote certain titles.
In conclusion, leveraging demand data can help SVOD platforms make more informed decisions about their content acquisition, programming, and distribution strategies. Using demand data, entertainment executives can identify popular titles, understand audience preferences, and plan regional expansion. Demand data can also help in optimizing marketing campaigns and pricing strategies. By using insights from demand data, SVOD platforms can make strategic decisions that maximize their return on investment.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Super Mario Bros. Super Show! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Super Mario Bros. Super Show!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Super Mario Bros. Super Show! in the United States. We provide our partners with comprehensive television series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.