The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, it's important to make informed content decisions based on data-driven insights. "That's So Raven" provides us with an opportunity to examine how we can leverage demand data to make better decisions regarding acquisition, distribution, and programming. Here are some of the questions we can answer using the demand data for "That's So Raven" in the United States for March 2024:
- How popular is the show in the United States?
According to demand data, "That's So Raven" has 6.0 times the audience demand of the average show in the United States over the last 30 days. This indicates that demand for the show is good. The show peaked at #755 in the US and ranks in the 92.9th percentile in the comedy genre in March.
- How has demand for the show changed recently?
Demand for "That's So Raven" has been increasing lately. In the last 30 days, demand for the show has increased to 6.0 times the average, compared to 5.4 times the average over the last 90 days. However, the show dropped in its rank by 447 spots during March in the United States, and demand for the show decreased by 24.1% in the US during March.
- How does the show perform globally?
We can use the Parrot Pulse to measure the show's performance across six dimensions: audience demand, travelability (international demand), longevity, momentum (pace of growth), franchisability (spin-off potential), and reach (number of people expressing demand). "That's So Raven" has okay audience demand across all platforms globally, but poor travelability. Longevity for the show is good and momentum is okay. Franchisability is poor and reach is okay.
- What other titles are popular among fans of "That's So Raven"?
According to demand data, fans of "That's So Raven" also like "Duck Dodgers," "Bluey," "My Little Pony: Friendship Is Magic," "Lab Rats," "Lizzie McGuire," "Secrets Of Sulphur Springs," "Static Shock," "Saturdays," and "Rusty Rivets." This information could be useful for making acquisition or programming decisions.
- How has the show's popularity changed over time?
Comparing the show's performance on a rolling year basis vs the last 30 days shows how "That's So Raven" has become significantly more popular in recent weeks. Although its peak demand over the year was 10.4 times the average TV show, it peaked at 11.3 times the average TV show in the US in the last 30 days. This indicates that the show has increased in popularity.
Using the demand data provided for "That's So Raven," executives can make more informed decisions around content valuation, acquisition, programming, and distribution. Understanding the show's demand data will help to make better decisions around what programming to acquire, how much to spend on content, how to release and price the content, and how to optimize marketing campaigns, among others.
This is That's So Raven's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well That's So Raven travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s That's So Raven is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for That's So Raven, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for That's So Raven in the United States. We provide our partners with meaningful television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.