The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content decisions by looking at global performance across dimensions such as global audience demand, travelability, longevity, momentum, franchisability, and reach. For example, let's take the animated series "The Adventures Of Tintin" and examine its demand data for the month of December 2023 in the United States.
"The Adventures Of Tintin" has good audience demand with 2.7 times the audience demand of the average show in the United States over the last 30 days, and the demand for this show has been increasing recently. This information can be used to determine the value of this series to any platform in the US. Furthermore, monitoring the show's rank on a monthly basis can provide insights into its performance and help make informed programming decisions, such as what other titles to pair with it or when to air it.
Additionally, understanding the show's genre percentile can inform acquisition decisions by helping to identify what kind of content is currently resonating with audiences. The show ranks at the 86.2th percentile in the comedy genre, indicating that it has higher demand than most of the other comedy titles offered in the United States. Moreover, examining the shows that fans of "The Adventures Of Tintin" also like can provide insights into which shows could be bundled with it to further increase demand and optimize content programming.
Demand data can also help inform distribution decisions as it assists in the identification of local white spaces in different markets. By examining the top 10 global markets where "The Adventures Of Tintin" is most in-demand, we discover that this TV series has good demand above the average TV show in each of the markets, with China being the number one global market. This information can be used to determine which markets to target when it comes to distributing the show.
Finally, on the production side, understanding the momentum and reach of the show provides insights into how effective the marketing campaign around a show has been. Additionally, the show's performance over the last 30 days compared to that of the last year provides insights into how much popularity it has gained. For instance, for "The Adventures Of Tintin," its average demand on a rolling year basis was twice the average title, compared to 2.7 times the title average for the last 30 days, indicating its increased popularity.
Therefore, demand data plays a significant role in helping entertainment executives make more informed content, acquisition, distribution and programming decisions. Marketers can use demand data to optimize their promotions based on which pieces of content are currently experiencing peaks in demand. By analyzing the demand for the most valuable properties globally, content distributors can determine what type(s) of content exhibit opportunity to acquire or produce, while executives are empowered to make strategic decisions concerning the studios/networks they target for distribution of their content.
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Our TV audience measurement dataset is truly global. Discover how popular Family Channel‘s The Adventures Of Tintin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Adventures Of Tintin also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Family Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Adventures Of Tintin, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for The Adventures Of Tintin in the United States. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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