As a TV executive, understanding audience demand for content is critical to decision making on content, acquisition, distribution, and programming. In this example, "The Crown" experienced exceptional and outstanding demand over the last 30 days, compared to all titles and the average in its genre, which indicate it is likely a valuable asset to any platform.
One use of demand data is content valuation, which can help determine a title's worth for acquisition or creation. Parrot Analytics content valuation system measures the contribution of any title to any platform in any region, based on demand data. By applying content valuation to "The Crown," an executive can estimate its dollar value contribution and assess if it is worth the investment, or if they should put resources into other titles.
Additionally, demand data can help executives understand a title's potential travelability, which measures international demand relative to its home market, and how a show's momentum (pace of growth) can affect its staying power. For "The Crown," audience demand in Russia is exceptional, suggesting a potential audience in that market, and the show's sustained exceptional demand and travelability may indicate audiences in other regions will be interested in this type of content.
Demand data can also help executives make more informed decisions about programming and distribution, such as deciding which titles to prioritize based on the popularity and demand of other shows like "The Lord Of The Rings: The Rings Of Power", "The Last Of Us", "The Mandalorian", "Black Mirror", "The Witcher", "Game Of Thrones", "The Simpsons", "Foundation" and "Rick And Morty". This information is essential to retaining current subscribers or attracting new ones.
Furthermore, demand data can help TV executives with their marketing efforts by indicating audience tastes and preferences for content that resonates most with them, as well as identifying areas where there is an opportunity to acquire or produce content. This approach can help executives optimize their marketing strategies and allocate resources to maximize future content investments.
In conclusion, demand data plays a crucial role in content decision making for TV executives. By using demand data, they can evaluate a show's travelability, momentum, longevity, franchisability, and reach, and create more informed decisions on programming, acquisition, content distribution, and marketing. By using Parrot Analytics' demand data, executives can gain valuable insights into audience demand and use these insights to make more informed decisions for their business.
