If you are an entertainment executive, the outstanding audience demand for "The Crown" can provide valuable insights that can aid you in making informed content, acquisition, distribution and programming decisions. Here are some examples of how demand data can contribute to a strategic decision-making process:
- Content valuation: "The Crown" illustrates how demand data can help evaluate the value of content on any platform. By using the Parrot Analytics content valuation system powered by global content demand and supply, entertainment executives can quantify the dollar value contribution of any title to any platform in any region. In this specific case, by analyzing the demand data, it can be concluded that "The Crown" is highly valued content in the United States, with demand 22.6 times higher than the average show. Executives can use this information to develop an optimal pricing strategy that reflects the show's value to the platform.
- Platform fit: Using the popularity of "The Crown" across the world, it can be translated into new potential markets such as Canada, Russia, France, Netherlands, Ukraine, Australia, and Bulgaria, among others. The analysis could help entertainment executives to identify markets where "The Crown" could potentially be launched and leverage the demand data to assess platform fit.
- Marketing and promotion: Demand data can provide information on the effectiveness of any marketing or promotion campaign, and the impact it has on audience engagement or retention. The Parrot Pulse for "The Crown" provides an independent measure of its global performance across six dimensions that include Momentum (the pace of growth), Reach (the number of people expressing demand for a show), Longevity (how well the audience demand is maintained over time), and Franchisability (spin-off potential). Analyzing the pulse over the timeline of the marketing campaign can reveal valuable insights that can be used to optimize a promotional message for effective reach and engagement.
- Programming decisions: The decline in demand for "The Crown" in the United States by 25.1% in January indicates that entertainment executives may need to reevaluate the programming strategy for the show. Executives can use the information to address the potential causal factors leading to declining demand, which could include factors such as competing shows, shift in trends, distribution changes or other variables that are impacting audience demand for the show. The information could then be used to develop a strategy to address the challenge of declining demand.
- Acquisition decisions: Understanding the genre compatibility of "The Crown" with other shows provides insights on which show titles to acquire or develop, given the potential for similar demand characteristics. As shown in the metadata, fans of "The Crown" also like shows such as "For All Mankind", "Bob's Burgers", "Billions", "The Morning Show (US)", "Loki", "Star Trek: Lower Decks", "Fargo", "Slow Horses" and "The Simpsons". This information can be useful to entertainment executives as they compare their existing and upcoming titles to identify opportunities for acquisition or production, which could include similar genre shows that resonate with the current audience.
Demand data, as illustrated by "The Crown," can provide valuable insights for entertainment executives as they make strategic decisions on content, programming, acquisition, or distribution. By using demand data to understand content that audiences love, executives can optimize content decisions, enabling them to stay ahead of the curve and stand out in a crowded marketplace.
