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TV ratings for The Crown in the United States. Netflix TV series

The Crown

Original TV Network:
Netflix
Genre:
Drama
Release type:
Digital Original
IMDB Rating:
8.7

Follows the political rivalries and romance of Queen Elizabeth II's reign and the events that shaped the second half of the twentieth century.

How well is this TV series doing in the United States?

Last 30 days
19.0x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Crown Reigns Supreme: How Demand Data Provides a Competitive Edge for Entertainment Executives

Parrot Analytics Insights - January 2024

If you are an entertainment executive, the outstanding audience demand for "The Crown" can provide valuable insights that can aid you in making informed content, acquisition, distribution and programming decisions. Here are some examples of how demand data can contribute to a strategic decision-making process:

- Content valuation: "The Crown" illustrates how demand data can help evaluate the value of content on any platform. By using the Parrot Analytics content valuation system powered by global content demand and supply, entertainment executives can quantify the dollar value contribution of any title to any platform in any region. In this specific case, by analyzing the demand data, it can be concluded that "The Crown" is highly valued content in the United States, with demand 22.6 times higher than the average show. Executives can use this information to develop an optimal pricing strategy that reflects the show's value to the platform.
- Platform fit: Using the popularity of "The Crown" across the world, it can be translated into new potential markets such as Canada, Russia, France, Netherlands, Ukraine, Australia, and Bulgaria, among others. The analysis could help entertainment executives to identify markets where "The Crown" could potentially be launched and leverage the demand data to assess platform fit.
- Marketing and promotion: Demand data can provide information on the effectiveness of any marketing or promotion campaign, and the impact it has on audience engagement or retention. The Parrot Pulse for "The Crown" provides an independent measure of its global performance across six dimensions that include Momentum (the pace of growth), Reach (the number of people expressing demand for a show), Longevity (how well the audience demand is maintained over time), and Franchisability (spin-off potential). Analyzing the pulse over the timeline of the marketing campaign can reveal valuable insights that can be used to optimize a promotional message for effective reach and engagement.

- Programming decisions: The decline in demand for "The Crown" in the United States by 25.1% in January indicates that entertainment executives may need to reevaluate the programming strategy for the show. Executives can use the information to address the potential causal factors leading to declining demand, which could include factors such as competing shows, shift in trends, distribution changes or other variables that are impacting audience demand for the show. The information could then be used to develop a strategy to address the challenge of declining demand.
- Acquisition decisions: Understanding the genre compatibility of "The Crown" with other shows provides insights on which show titles to acquire or develop, given the potential for similar demand characteristics. As shown in the metadata, fans of "The Crown" also like shows such as "For All Mankind", "Bob's Burgers", "Billions", "The Morning Show (US)", "Loki", "Star Trek: Lower Decks", "Fargo", "Slow Horses" and "The Simpsons". This information can be useful to entertainment executives as they compare their existing and upcoming titles to identify opportunities for acquisition or production, which could include similar genre shows that resonate with the current audience.

Demand data, as illustrated by "The Crown," can provide valuable insights for entertainment executives as they make strategic decisions on content, programming, acquisition, or distribution. By using demand data to understand content that audiences love, executives can optimize content decisions, enabling them to stay ahead of the curve and stand out in a crowded marketplace.

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More news about The Crown:

How fast is demand for The Crown growing?

Last 30 days
-26.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for The Crown to the preceding 30 days: Demand has decreased by -26.8%

Drama performance

Last 30 days
99.1% Percentile rank
The Crown ranks at the 99.1th percentile in the Drama genre. This means The Crown has higher demand than 99.1% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
91% Travelability to the United States

The Crown's travelability to the United States in the last 30 days is 91%, which means that the audience demand for The Crown is 91% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Crown travels internationally.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Crown from partners like Netflix.

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How popular is The Crown around the world?

Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Crown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch The Crown also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
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  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Crown, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.

This page has been modified on Feb. 23, 2024, 1:03 p.m. PST using demand content analytics from Parrot Analytics for The Crown in the United States. We provide our partners with essential content analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.