The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly evaluating and making decisions about content that will resonate with your audience. Understanding the level of demand for a TV series, like "The Endgame" can help make informed decisions about acquisition, distribution, and programming. Here are some ways demand data, like the kind that Parrot Analytics provides, can be used to make strategic content decisions.
Content Valuation:
Do you need to determine how much to spend on a new series or select a new title to acquire? Content valuation uses demand data to quantify the value of any title or a content library to any platform in any region. In this instance, you would use Parrot Analytics' content valuation system to determine the value of "The Endgame" to your platform.
Audience Demand:
If you want to determine what types of content are in-demand and popular with your audience, you can use demand data to understand audience preferences. Demand data helps to optimize programming decisions and allows executives to understand how new shows might perform, and even allows us to identify under-monetized titles. Audience demand informs scalable concept testing and allows for the optimization of upcoming productions for success.
Subscriber Retention & Acquisition:
When trying to retain current audiences or acquire new audiences, demand data can be used to understand how different viewers engage with different titles. By using the demand data to track audience engagement across the streaming platform's entire catalog, you can help ensure that the titles being acquired will help retarget and purchase the audience groups that are most important to the organization.
Travelability:
If you are planning to expand operations globally, the series' travelability must be assessed. The travelability metric quantifies the show's international demand relative to its home market, helping content creators and distributors develop their strategies to optimize global expansion. The Parrot Analytics data cited here concludes that travelability for 'The Endgame' is okay.
Competitive Benchmarking:
As an entertainment executive, you want to compare the relative popularity of titles available on the market. Demand data can help strategically compare the demand for specific titles relative to their competition. In the instance of 'The Endgame' we note that after ranking #1747 in the United States, it moved up by 41 spots in its rank in February alone, indicating its long-term sustained demand and franchise potential.
Marketing Strategies:
To be successful, marketing campaigns need to be optimized to a show's audience base. Demand data is essential to pre-release marketing decision-making. By assessing audience demand, a marketing campaign can be enhanced ahead of a TV series' premiere. In the case of 'The EndGame', we see that demand spiked in late February 2024, a sign that audiences were engaging with the series and provides clues to the efficacy of the marketing campaign.
Overall, Parrot Analytics demand data can offer vital information to executives making strategic decisions around content acquisition, distribution and programming. By examining audience demand, travelability, competitive benchmarking and marketing strategies of a TV series like "The Endgame", media executives can make well-informed, profitable and sustainable decisions.
This is The Endgame's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Endgame travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Endgame), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Endgame, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Endgame is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Endgame, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for The Endgame in the United States. We provide our partners with smart media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.