The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, staying on top of trends and understanding audience demand is crucial when making informed content decisions, acquisition, distribution, and programming decisions. By utilizing demand data, executives can more precisely determine the value of the content they are producing, selling or distributing.
Let's take "The Last Days Of Ptolemy Grey" as an example. The show has 3.1 times the audience demand as compared to an average show in the United States over 30 days, with demand peaking in late December 2023. We can see that demand is higher in the drama genre, with higher demand than 90.8% of all drama titles in the United States. However, we also observe a decrease in demand over the 30-days in this market.
While the declining demand in one market could lead to a decision to drop the series, broader insights into its positioning in global markets can provide a more informed decision. We can see that "The Last Days Of Ptolemy Grey" has outperformed the demand of the average TV show in each of its top 10 global markets, potentially indicating good opportunities for distribution or further expansion outside the US. Similarly, its travelability and longevity are considered okay.
By comparing performance year-over-year, we can see that the show's popularity has recently grown. This can be seen as good news for those who might be interested in acquiring the show for new distribution, or executives considering green-lighting a new season.
Additional key indicators available through demand data include understanding viewer preferences for similar content (viewers of "The Last Days Of Ptolemy Grey" also liked "Super Pumped", "Swagger", "The Dropout", "Yellowstone", "Monarch: Legacy Of Monsters", "Black Mafia Family (BMF)", "Truth Be Told (2019)", "Foundation" and "Fear The Walking Dead"), as well as the strength of a show's cultural relevancy, market trends, and the potential for spin-offs or franchising.
In summary, demand data provides an essential tool in helping entertainment executives make informed decisions concerning content, acquisitions, distribution, and programming. By utilizing data-driven insights, executives can better quantify a show's value, identify audience preferences and market trends, and find new opportunities for global distribution, while also helping to mitigate acquiring or producing lower performing content. In the case of "The Last Days Of Ptolemy Grey", the data can be especially valuable for executives interested in understanding its performance in key international markets, determining if green-lighting a new season is feasible, or for those looking to acquire and distribute the show for new audiences to experience.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s The Last Days Of Ptolemy Grey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Days Of Ptolemy Grey, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for The Last Days Of Ptolemy Grey in the United States. We provide our partners with extensive TV competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.