As an executive working for an OTT platform or a TV network, one of your main concerns when making content decisions is how well a show will perform and whether it will be worth investing in. To address these concerns, it is essential to analyze the show's audience demand, which can provide data-driven insights into a show's potential to succeed.
In the case of "The Old Man," a TV series that aired during November 2023 in the United States, Parrot Analytics' audience demand data shows that it had a demand 7.1 times higher than the average TV show in the US. This high level of demand is an excellent indication of the show's potential popularity. However, there is also a slight decrease in demand compared to the last 90 days. By considering recent trends in audience demand for the show, you can decide whether it is worth investing in future content.
One key way to use demand data for content valuation is to determine a show's dollar value contribution to a given platform in a particular region. By analyzing the demand for a show in the US, for example, you can determine how much revenue that content would bring in, how it compares to other shows, and whether it is worth the investment.
Another valuable use of demand data is to compare a show's rank and demand with that of other shows in the same or similar genre from different regions. You can use this data to assess potential competition and identify whether the show would fit the target audience's demographic in specific regions.
The data can also provide insight into the show's popularity over time, enabling you to measure how well the show has performed and how likely it is to remain popular in the future. By looking at the Parrot Pulse for "The Old Man," you can determine the worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. For "The Old Man," its reach and momentum rates are "good," and its franchisability is "good" according to Parrot Pulse.
Furthermore, examining how "The Old Man" performs in the top ten global markets by audience demand can help you evaluate its potential or popularity in different markets. In this case, based on the last 30 days of demand data, the show outperformed other titles in each of these regions, which is a strong indication of its potential popularity.
Finally, using the audience demand data, you can determine the show's best marketing campaign strategy to optimize promotion, pricing, and potential audience targeting. This data can help you make informed content decisions, whether it be creating and developing new content, distributing your current content to different regions, or finding new ways to monetize your IP.
In conclusion, demand data can be used to address many concerns that executives working in the entertainment industry may have. By understanding how it can help with content valuation, programing decisions, distribution strategies, and acquisition decisions, executives can make decisions based on data-driven insights, which ultimately lead to better business outcomes. In the case of "The Old Man," the data indicates that the show is popular and has the potential for success. However, by examining recent trends, the executive can decide whether it is worth investing in future content.
