As an entertainment executive, you are always on the hunt for new content to acquire or produce, and demand data can provide the information you need to make more informed decisions. For instance, let's examine "The Old Man." With 7.3 times the audience demand of the average show in the US over the last 30 days, your platform should consider acquiring this show while keeping in mind the context provided by its metadata.
Using demand data in content valuation can help you make more money and take advantage of more opportunities. This approach helps evaluate a show's performance as an acquisition-driving or churn-reducing title, providing insight into how it might be used to generate revenue for your platform.
Furthermore, by examining the show's rank, we can see that it moved up 362 spots during December in the United States. This information can help you evaluate the show's recent success and decide if it is worth investing in. The show's rank in the drama genre being higher than 95.6% of all drama titles in the US is an excellent indication of its demand.
Another crucial aspect of demand data that executives should pay attention to is the audiences' taste clusters. In this case, viewers who enjoyed "The Old Man" are also fans of "Slow Horses," "Obi-wan Kenobi," and "The Mandalorian," among others; this information can help you identify the most popular genres currently resonating with your audience in the US.
Moreover, the peak demand and average demand of the show within the last year look quite promising. With these data points, you can better anticipate the potential revenue for this show and make informed decisions regarding its distribution, acquisition, or production.
Lastly, the information on where the show is most popular regarding global demand can help you identify new markets to expand its reach and translate into better revenue for your platform.
