For entertainment executives looking to make more informed acquisition and content decisions, demand data is a powerful tool. For example, using data from Parrot Analytics about "The Old Man," a TV series about a former CIA officer on the run from people trying to kill him, executives can evaluate the show's current demand, audience demographics, and global reach.
Content valuation is a crucial part of this process, and Parrot Analytics' content valuation system is based on demand data, giving executives insight into how much a specific title is worth on a global scale. For "The Old Man," its 9.0 times higher demand than the average TV show in the United States for the last 30 days demonstrates its outstanding demand. Knowing this, executives can make informed decisions about the show's value and factor it into their content valuation process.
Given its high audience demand, executives can also assume "The Old Man" is a strategic asset for any streaming platform looking to appeal to a global audience. The show's popularity is seen across multiple key markets such as the United States, Russia, the United Kingdom, Australia, Canada, Italy, Israel, Poland, and South Africa, maximizing the show's franchisability and reach (i.e., the number of people expressing demand for a show).
One important aspect for "The Old Man" is the audience it appeals to; Parrot Analytics' data shows that the top ten shows that fans of "The Old Man" also like are focused on the drama genre. This information can help executives make programming decisions around potential acquisitions or even new shows and give executives insight on what drama genres are resonating most with their current audiences. The data also indicates that the show has seen increasing demand, a key metric indicating the effectiveness of marketing campaigns leading to higher momentum.
Another decision-making factor that executives should consider is how effective is it for a show to reach international markets. Speaking to travelability, "The Old Man" achieved outstanding international demand relative to its home market, indicating potential in markets beyond the United States. This detail is crucial for executives making distribution decisions and approaching a global audience.
With this data in mind, entertainment executives can make more informed content decisions. For instance, the information on genre affinity can inform what types of content to acquire or produce, and the data on audience demand can guide strategic marketing efforts to retain and acquire subscribers. Understanding these insights into a show's performance and global demand is critical for making smart decisions in an increasingly competitive entertainment industry.
