Entertainment executives can use demand data and analysis to make more informed decisions regarding their content. For example, analyzing "The Powerpuff Girls (2016)" in the United States during November 2023 reveals the following insights:
Content Valuation: The audience demand for "The Powerpuff Girls (2016)" is 11.8 times the average show in the United States, indicating its value contribution to any platform. Using demand data for this show, content valuation can be used to calculate the show's ROI for any given platform. Executives can leverage this information to determine whether or not the show is generating enough revenue to justify a renewal or acquisition.
Acquisitions and Programming Decisions: For an SVOD platform or a linear network looking to acquire content, executives can check to see if the show is part of the cultural zeitgeist by analyzing its momentum. "The Powerpuff Girls (2016)" has an outstanding momentum, indicating that it is being talked about by audiences enough to become a trending topic. At the same time, executives can compare this show with other titles available in the market through competitive benchmarking. This can be useful in deciding whether the title is worth acquiring for the platform or network based on its relative popularity and its demand ranking.
Content Decisions: If executives are planning to produce or create spin-offs of a TV series, information on the franchisability of a content library is essential. Using demand data, the show's franchisability (spin-off potential) is okay. Additionally, executives can use demand data to discover new opportunity markets for content distribution. The show is doing well in several global markets, including Mexico, Thailand, Brazil, Chile, Venezuela, Paraguay, and Argentina.
Subscriber Retention and Acquisition: Using demand data, executives can determine which titles to acquire to retain or grow their audiences. "The Powerpuff Girls (2016)" has been experiencing a steady increase in demand during November 2023, indicating that it has the potential to attract new subscribers for any service.
Marketing and Revenue: The Parrot Pulse for "The Powerpuff Girls (2016)" provides an independent measure of its global performance across six different dimensions, including travelability, longevity, momentum, franchisability, and reach. Executives can leverage this information to optimize their marketing campaign ahead of a premiere and to maximize future content investments.
In summary, demand data is a powerful tool that entertainment executives can use to make data-driven decisions regarding their content. Whether it is content valuation, programming, or distribution decisions, demand analysis can provide insights into the current and future demand for a title, its performance in different markets, its franchise potential, and its resonance with current and potential subscribers.
