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The Power of Demand Data: How it Empowers Entertainment Executives to Make Informed Decisions

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Parrot Analytics Insights - February 2024

As an entertainment executive, the demand data provided for "The Powerpuff Girls (2016)" in the United States can inform various content and decision-making processes.

Firstly, using demand data, content valuation can reveal the dollar value contribution of any title to a platform in any region. "The Powerpuff Girls (2016)" has 13.2 times the audience demand of an average show in the United States over the last 30 days, indicating that it has a high economic value. This show's increased popularity over the last 30 days, as indicated by its increased demand, can drive subscription growth and mitigate churn. Furthermore, comparing its performance in the last 30 days to a one-year rolling basis, the show seems to have increased in popularity, making it a valuable asset that can contribute significant economic value to a platform.

Secondly, demand data can inform acquisition or distribution decisions. For example, according to the global Parrot Pulse metrics, the show's travelability is good, indicating that it has international appeal. This can be useful information for an international distribution network looking to acquire more content for a broader audience. Additionally, "The Powerpuff Girls (2016)" has exceptional momentum, meaning it has a high pace of growth, which can inform acquisition decisions.

Thirdly, demand data can be used to inform programming decisions. For instance, examining the top 10 global markets where "The Powerpuff Girls (2016)" is most in-demand over the last 30 days can help entertainment executives determine which markets they should target to promote the show more effectively. Also, analyzing the audience interest in related content can help them decide which other shows to promote alongside "The Powerpuff Girls (2016)" for maximum engagement and reach.

Lastly, demand data can be used to inform marketing decisions. In the case of "The Powerpuff Girls (2016)", a spike in demand in late February 2024 suggests that there was some significant promotion of the show during that period. This information can be useful for executives looking to optimize their marketing campaign ahead of a program's premiere.

In conclusion, demand data provides valuable insights that can inform content and acquisition decisions, programming and marketing strategies, and content valuation, allowing entertainment executives to make more informed decisions and allocate resources more effectively.

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