As an entertainment executive, it's important to make informed content decisions based on data-driven insights. In this regard, demand data is a powerful tool that can be used to help with content valuation, acquisition, distribution, programming, and more. Taking the example of "The Powerpuff Girls (2016)", let's see how demand data can be employed to make more informed decisions.
Firstly, demand data allows content valuation by answering questions such as "How much is my series worth?" and "What is the baseline value of a title?" Parrot Analytics' content valuation system is based on demand data, which reveals the dollar value contribution of any title, to any platform, in any region. "The Powerpuff Girls (2016)" has 9.7 times the audience demand of the average show in the United States, which indicates that it has a higher value. Also, its peak demand is 14.8 times the average over the course of the entire year, which indicates that it has high demand potential.
Secondly, demand data helps in programming decisions. Parrot Analytics dashboard shows that "The Powerpuff Girls (2016)" ranks at the 95.8th percentile in the comedy genre in September, which means that it has higher demand than 95.8% of all comedy titles in the United States. The dashboard also reveals that other shows that fans of "The Powerpuff Girls (2016)" like in the United States are "So You Think You Can Dance", "Teen Titans Go!", "Julia", "The Blacklist", "Ted Lasso", "Billions", "Tom Clancy's Jack Ryan", "Robot Chicken", and "Chilling Adventures Of Sabrina". These insights can be leveraged to make informed decisions on scheduling, marketing, and developing similar content.
Thirdly, demand data helps in acquisition decisions. For example, "The Powerpuff Girls (2016)" is outperforming the demand of the average TV show in the top 10 global markets, including the United States, Mexico, Thailand, Brazil, and others. This information can be used to make decisions on whether to acquire more content for these markets leveraging the popularity of "The Powerpuff Girls (2016)".
Fourthly, demand data helps in distribution decisions. As "The Powerpuff Girls (2016)" has good travelability, i.e., international demand relative to its home market, executives can use this information to decide which countries to distribute the show to and how marketing campaigns should be tailored based on the demand data.
Lastly, demand data helps in making decisions about the show's franchise potential. According to the Parrot Pulse, its momentum and longevity are outstanding, although its franchisability is okay. The show's sustained demand can be used to assess its spin-off potential and how to further monetize its existing IP.
In conclusion, demand data is an essential tool that can be utilized by entertainment executives from various fields to make informed decisions. Using demand data for content valuation, programming decisions, acquisition, distribution, and franchise potential, executives can stay ahead of the competition and make data-driven decisions. Like "The Powerpuff Girls (2016)", a show's demand data can reveal insights into audience preferences, global travelability, and franchise potential, among other variables.
