The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics demand data provides invaluable insights to help executives make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. For instance, examining the demand data for "The Real", a panel show featuring a group of outspoken female hosts, can provide executives with valuable information to inform their decisions.
One of the ways demand data can help is by providing insights into content valuation. For example, executives can use demand data to determine how much a show is worth, how much of its value is driven by one of its stars, and what the baseline value of a title is. Executives can also use demand data to assess a show's ability to drive subscriptions and mitigate churn. In the case of "The Real", its demand is good, with an audience demand of 2.9 times the average show in the United States over the last 30 days. This information indicates that "The Real" has value in the US market, and executives could use this information to help them determine how much to spend on licensing or producing the show.
Executives could also use demand data to help make acquisition or distribution decisions. By analyzing which markets have the highest demand for "The Real", executives could determine which regions they should focus on when distributing the show or when acquiring similar content. For example, "The Real" has the highest demand in the United States, followed by Malta, then Jamaica, India, South Africa, Nigeria, and so on. By examining this demand data, executives could identify which markets they should prioritize for distribution and focus their marketing efforts in those regions.
Programming decisions can also benefit from demand data. Executives can use the data to determine how effective a marketing campaign is or how a show ranks in comparison to its competitors. Additionally, executives can use demand data to learn more about their current audience's preferences and use this information to make decisions about which types of content to produce or acquire. For instance, in the case of "The Real", executives could identify which topics or themes resonate most with the show's audience, and they could use this information to produce similar content or acquire similar titles that would appeal to this demographic.
In conclusion, demand data is an essential tool for executives in the entertainment industry. It provides valuable insights that can inform content valuation, acquisition, distribution, and programming decisions. Executives can use demand data to assess a show's value, identify which markets they should focus on, and make informed decisions about which type of content to produce or acquire. For "The Real", the demand data paints a positive picture of the show's value in the US market and highlights the topics that resonate most with its audience. This information could be used to make informed content decisions that maximize the show's potential for success.
This is The Real's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Real travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular bet‘s The Real is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for bet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for The Real in the United States. We provide our partners with extensive content workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.