As a content executive, demand data can provide you with insights that can help you make more informed acquisition decisions, distribution decisions, or programming decisions. For instance, let us use "The Resident" as an example. The demand data for the month of December 2023 revealed that "The Resident" achieved 9.3 times the audience demand of the average show in the United States, showing that the demand for the show is outstanding. This data also highlighted other shows that fans of "The Resident" also like, such as "New Amsterdam (2018)", "The Rookie: Feds", and "The Good Doctor," which can be useful when making acquisition or programming decisions.
The data also revealed that the show's global performance across six dimensions is outstanding. Firstly, the worldwide audience demand across all platforms is exceptional. Secondly, the show's travelability (its international demand relative to its home market) is good. Thirdly, its longevity (how well audience demand is maintained over time) is outstanding. The show's momentum (the pace of growth) is also good. Finally, its franchisability (spin-off potential) is good, and its reach (the number of people expressing demand for a show) is exceptional. All of this data combined can help you make more informed programming decisions concerning the show.
Additionally, the data showed that "The Resident" is most in-demand in its home market, the United States, followed by Australia, France, and the United Kingdom. Such data can help a distribution company determine the most suitable countries where they can sell the show. Moreover, understanding which countries are in demand for "The Resident" may also inform which titles to emphasize or develop in the future.
Lastly, demand data can help content executives with content valuation. Using only demand data, the Parrot Analytics content valuation system can indicate the dollar value contribution of any title to any platform in any region. For example, the outstanding audience demand for "The Resident" within the United States and globally could indicate that the series holds significant valuation, and therefore it could be used as a strategic asset for a streaming platform. By weighing the show's demand against its cost to acquire and produce, a content executive can more accurately determine how much the show is worth and make a more informed acquisition decision.
