Demand data for "The Resident" is an essential tool for entertainment executives and content decision makers. This data can be used for content valuation, acquisition, distribution, programming decisions and more.
Using demand data, we can determine that "The Resident" has outstanding audience demand in August 2023, with 10.0 times the audience demand of the average show in the United States over the last 30 days. This information is crucial for content valuation because it allows us to calculate the show's dollar value contribution to any platform. Additionally, executives can use this data to establish the baseline value of the title, assess the show's ability to drive subscriptions and mitigate churn, and estimate the value of exclusivity.
Knowing that "The Resident" achieved the peak rank of #578 in the United States and dropped in rank by 7 spots during August shows that demand for the show has been decreasing, which is valuable information for programming and distribution decisions. Entertainment executives can use this data to decide whether to allocate further resources to promote "The Resident" or focus on other titles.
The Parrot Pulse for "The Resident" provides global performance measures across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This information is useful for executives looking to expand the show's audience reach and the chances of spin-offs or franchising opportunities.
Data on the show's most popular markets, including the United States, Australia, South Africa, Hong Kong SAR China, France, Canada, China, Kenya, and the United Kingdom, can also be used to inform distribution deals and content acquisition decisions. Entertainment executives can use this information to find new opportunity markets for content distribution and decide which platforms to target for distribution of the show.
Comparing the one-year rolling basis of demand for "The Resident" versus the last 30 days also gives executives valuable information. A decrease in popularity of a show can result in lower return on investment, resulting in executives considering investing in other titles.
In addition to these uses, demand data can also inform decisions about supply and demand dynamics, optimal release strategies and pricing, subscriber acquisition and retention, pre-release marketing, competitive benchmarking, and franchise/ spin off potential. Overall, incorporating demand data into content decision-making processes is a powerful tool for ensuring the success of a show or platform.
