Content valuation uses demand data to answer several essential questions that can inform strategic decision-making for TV executives. For example, the fact that "The Resident" had 8.8 times the audience demand of the average show in the United States over the last 30 days, indicates that the show is highly valued by viewers. By comparing this demand data with previous months, you can identify positive or negative trends in a show's popularity, which can inform acquisition or retention decisions.
Based on the shows that fans of "The Resident" also like, executives can gain a better idea of their target audience's preferences. They can use this information to inform programming decisions for future series and identify opportunities to broaden their audience. By leveraging the Franchisability dimension of Parrot Pulse, executives can identify if a show has the potential for spin-offs or franchises that can generate additional revenue.
In addition, by looking at the performance of "The Resident" in other global markets, executives can use demand data to inform international distribution deals. Using "The Resident" as an example, executives can compare the popularity of the show in the United States to other markets to identify opportunities to expand their content into other countries. By doing so, they can optimize their content for a broader audience and make more informed decisions regarding distribution.
Furthermore, by identifying the specific time when demand for "The Resident" spiked, executives can use demand data to determine when a show should be released. This allows executives to optimize a show's release strategy and pricing, which can drive engagement and revenue. Additionally, executives can use demand data to analyze a show's audience and determine the type of content that exhibits the opportunity to acquire or produce based on audience tastes, preferences, and trends.
Finally, executives can use demand data to retain and acquire subscribers by identifying popular shows that have high demand among their current audience or the audience they are targeting. By comparing the popularity of "The Resident" to other shows, executives can gain insights into the types of content that are resonating with viewers and adjust strategies accordingly. Using demand data, executives can make strategic business decisions, such as determining how much to spend on content, evaluating the value of content to a platform over time, and assessing a TV series' ability to drive subscriptions and mitigate churn.
