The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a valuable tool for entertainment executives who are responsible for making important content, acquisition, distribution, and programming decisions. The demand data for the TV series "The Watchful Eye" in March 2024 in the United States is a great example of how executives can use demand data to make informed decisions.
The Parrot Analytics content valuation system, which is powered by global content demand and supply, is an effective way to determine how much content is worth to any given platform in any region. The system can help executives answer questions such as "How much is my series worth?" and "What is the baseline value of a title?"
With 3.1 times the audience demand of the average show in the United States over the last 30 days, demand for "The Watchful Eye" is good. This indicates that the show has potential value to the platform, which can be further quantified using demand data. For instance, executives can use demand data to estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity.
In addition to content valuation, the demand data for "The Watchful Eye" can also be used to inform decisions on content acquisition, distribution, and programming. For instance, executives can use demand data to determine which titles to acquire or produce, identify popular genres, and recommend similar shows to viewers.
Moreover, executives can use the data to inform pre-release marketing strategies, optimize release strategies and pricing, and uncover under-monetized titles. The data can also help executives with subscriber acquisition and retention by identifying which titles will attract and keep audiences engaged.
Finally, demand data can help executives understand how a show is performing globally, its appeal in different markets, and its longevity. For instance, executives can use the Parrot Pulse to gain an independent measure of the show's global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach.
In conclusion, the demand data for "The Watchful Eye" in March 2024 highlights the importance of using demand data to make informed decisions on content, acquisition, distribution, and programming. By leveraging this data, entertainment executives can gain valuable insights into audience preferences and behavior, which can ultimately help them make more profitable and successful business decisions.
This is The Watchful Eye's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Watchful Eye travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular freeform‘s The Watchful Eye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Watchful Eye, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for The Watchful Eye in the United States. We provide our partners with far-reaching TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.