The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive wondering how demand data can help make more informed content decisions, acquisitions and distribution decisions, or programming decisions, consider the insights we can gain from "The Winter King" in the United States in March 2024.
Content Valuation: You can determine the value of "The Winter King" by using Parrot Analytics content valuation system, which is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Parrot Analytics’ economic valuation system powered by global content demand and supply can help you calculate the ROI that this specific title will bring to your platform.
Audience Demand: The high audience demand for "The Winter King" in the United States and other countries can inform your content decisions. You can determine how much you should spend on content, which type(s) of content that exhibit opportunity to acquire or produce, which genres are resonating most with your current audience, and which genres to focus on to attract new subscribers to your SVOD service.
Travelability: You can also evaluate how relevant "The Winter King" is in other countries and decide how much global appeal it has compared to other titles in the genre. You can use travelability to decide what content you should produce or acquire to support global SVOD expansion.
Franchisability: By quantifying spin-off potential, franchisability analysis can help determine whether the show can be extended to another medium like books, comic books, graphic novels, movies, etc. You could analyze the possibility of extending the story of "The Winter King" to other platforms.
Momentum: Determining how effective your marketing campaigns are is crucial with any title. You should constantly analyze how your pre- or post-premiere performance of your content compares to other shows and whether your show is part of the cultural zeitgeist. Analyzing the momentum this show has will give you insight into where the show is going.
Longevity: Longevity analyses help identify shows with sustained popularity over time. Consider acquiring catalog content such as seasons 1-10 of "Game of Thrones" to increase engagement and retain customers, and shows like "The Winter King" can rely on their sustained demand and therefore require less marketing spend.
The performance of "The Winter King" in the United States and globally should inspire confidence in its ability to appeal to audiences. You can optimize your acquisition, programming, and distribution decisions to maximize success by leveraging Parrot Analytics' demand insights across this show's target audience.
The Winter King's travelability to the United States in the last 30 days is 65%, which means that the audience demand for The Winter King is 65% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Winter King travels internationally.
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Acquire the best shows from partners such as ITVX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Winter King), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular ITVX‘s The Winter King is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITVX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Winter King, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for The Winter King in the United States. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.